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There are several different benchmarks that marketing experts pay close attention to while running email marketing campaigns. These key performance indicators provide business owners with an idea of how successful their email marketing strategies are. By analyzing metrics such as the open rate or click-through rate, you can determine which areas of your email marketing strategy need improvement.

Email marketing is one of the most important parts of your digital marketing strategy. Once a potential customer has visited your site, downloaded an offer, or reached out to you in some way, marketing emails are the best way to remind them of your business and keep them both interested and engaged. To have success with your marketing emails, though, your recipients will need to open them! We’ve compiled a list of tips to help you write better subject lines for your marketing emails that will entice your recipients to open them.