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Lead generation is the process of attracting and converting prospective customers into someone who is interested in your company’s product or service. Generating leads can also be an indicator for whether your website is conveying the right message to potential clients. There’s a strategic process to lead generation that typically starts with a call to action (CTA), which leads prospects to a landing page that usually includes a form to collect contact information. If you want a better understanding of how to optimize your website for better lead generation, keep reading for more details. 

No matter what size or what industry, every business needs to maintain a healthy sales funnel by gathering leads. Although many traditional companies may be accustomed to generating leads the old-fashioned way, there is a multitude of different ways to generate leads online. Here are some simple ways to increase the number of leads you are generating online.