Everyday the average person comes across thousands of advertisements. It's hard to go anywhere in today's consumer-oriented society and not see some form of branding pretty much everywhere you turn. Some of this advertising is more obvious, such as television commercials or billboards. Others are more subtle or subliminal, endorsing a certain brand or message without explicitly doing so. We are bombarded by advertisements throughout the day, in the home and out on the town, whether we know it or not. We've become so conditioned, so numb to this influx of advertising that we actually tune much of it out.