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If you're a saavy evolving marketing guru, you understand how important YouTube is to growing your company. Video-based marketing has become such a commodity that it's now on an even playing field for everyone and even small companies can compete with the big dogs. However, you still have to obtain a bottom line and you want to show that a YouTube channel is worth the investment by showing real results. YouTube makes our job easy by offering a large range of reporting and analytics for each channel. Their Analytics suite is one of the best out there, but it can be a bit challenging for newcomers. Here's a few tips to help you enhance your visibility and grow your social media marketing business campaign using YouTube.