Whether you are just getting started in your inbound marketing campaign, or you've been working in the industry for some time, it's critical to continually grow your understanding and knowledge. Knowing and understanding important key marketing terms can help you communicate with your marketing team, or if you work within the industry, help boost your credibility. In an industry that's constantly changing, it's important to stay in touch with all of the latest trends, including the emergence of new fun terms, like Pin, or hash tag. But, sometimes you come across a term or concept that you aren't entirely sure of. No one ever said you had to be a know-it-all, in fact, you shouldn't have to be.
In today's internet marketing industry, losing sight of what's important is getting easier. Email advertising, social networking, geo-targeting… all these vague terms and practices can be overwhelming for the marketer. It's important to remember that in the end, lead generation is what matters. Attention grabbing headlines and catchy infographics are all for naught if you aren't successfully recruiting prospective clients. Turning your readers into buyers is a process we fancy-internet people refer to as lead nurturing. We've written about lead generation before, but we've never examined the process of snagging new clients in detail. Below is a guide to help you get started.