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Cheat Sheet for Email Marketing Terminology

Posted by Jeffrey Cohen on Fri, Jan 03, 2014 @ 04:06 PM
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Topics: email marketing tips, how to email market, email marketing, email marketing terminology, marketing essentials

Inbound Marketing Terms You'll Want to Know

Posted by Jeffrey Cohen on Wed, Nov 20, 2013 @ 03:36 PM

Whether you are just getting started in your inbound marketing campaign, or you've been working in the industry for some time, it's critical to continually grow your understanding and knowledge. Knowing and understanding important key marketing terms can help you communicate with your marketing team, or if you work within the industry, help boost your credibility. In an industry that's constantly changing, it's important to stay in touch with all of the latest trends, including the emergence of new fun terms, like Pin, or hash tag. But, sometimes you come across a term or concept that you aren't entirely sure of. No one ever said you had to be a know-it-all, in fact, you shouldn't have to be.

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Topics: internet marketing tips, Inbound Marketing, inbound marketing terms, marketing essentials

Email + Hubspot = Patrice Bergeron?

Posted by Danielle Allard on Fri, Jun 07, 2013 @ 02:47 PM

Even if you aren't a fan of the Bruins, you can't deny Patrice Bergeron's very loveable attributes. I mean, what's more clutch than a double OT, game 3 goal? Not much. Okay, rant over.

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Topics: marketing, email marketing best practices, email marketing tips, Inbound Marketing, Hubspot, email marketing, marketing essentials

Top Stats from Hubspot's 2013 Inbound Marketing Report

Posted by Danielle Allard on Wed, May 01, 2013 @ 09:11 AM
Last week Hubspot released their much anticipated 2013 State of Inbound Marketing Report. The report is stacked full of information and statistics about the future of inbound marketing, what has changed, what marketers are doing now and just about anything else you can think of related to inbound. The 175 page report, needless to say, is quite extensive. While its value to marketers is unparalleled, it can be a little overwhelming to fully absorb, even for us. We highly encourage everyone to download the free report, but if you're looking for a few awesome stats, the following is a list of our favorites.

  • Inbound marketers plan to hire an average of 9.3 people this year, 125% more growth than teams without inbound marketing.  Tweet this stat!

  • Companies who test are 75% more likely to show ROI for inbound marketing than those who fail to test their strategies. Tweet this stat!
  •  Companies implementing inbound see 100% improvement in site conversion. Tweet this stat!
  • 53% of CEO’s increased inbound marketing budgets in 2013. Tweet this stat!

  • Marketers with more than 15 blog posts per month average 1,200 new leads per month  Tweet this stat!

  • 52% of all marketers found a customer via Facebook in 2013. Tweet this stat!

  • Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound leads. Tweet this stat!

  • 38% more B2B firms embrace inbound strategies than B2C companies for 2013. Tweet this stat!

  • HubSpot customers with over 1,000 likes generate over 800 site visits a month. Tweet this stat!

  • Inbound's proven success was the primacy rationale for 41% of 2013. Tweet this stat!

If you are interested in starting or improving your inbound marketing, we can help! Download our free guide on choosing the best inbound marketing agency to get started.
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Topics: Social Media Marketing, Web Marketing, Inbound Marketing, Hubspot, marketing essentials

What the Red Sox Can Teach You About Inbound Marketing

Posted by Danielle Allard on Mon, Apr 08, 2013 @ 11:13 AM
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Topics: Social Media Marketing, content marketing, Inbound Marketing, Hubspot, marketing essentials

Strategies of an Inbound Marketing Agency

Posted by Danielle Allard on Wed, Feb 27, 2013 @ 04:25 PM
ImageWorks understands the importance of continuing to develop and refine its internal inbound marketing strategies. We have the opportunity to work with a wide variety of clients representing a number of different industries. In spite of these differences and the fact that each client has its own immediate needs, it's important to have a strategy in place that translates across the board when bringing on a new client. Establishing and maintaining client expectations is critical to high customer satisfaction, especially in the early stages. Implementing a strategy that streamlines the onboarding process is something that every good inbound marketing agency should do. In order to help you get going, we are giving you a few key points you need to address when onboarding a new Hubspot client.

  1. Get them hip to the inbound marketing lingo. You've clearly explained the ins and outs of Hubspot to your new client many times before they start working with you. You've probably used the terms, top, middle and bottom of the funnel offers so many times that your head spins every time you say the words now. It's then assumed that because your new client so cheerfully nodded in agreement as you were explaining the process to them, that they fully understood exactly what you were saying. Therein lies the disconnect. Mitigate the problem before it arises by clearly defining the most critical inbound marketing terms. Consider giving your new client a written document in which they can reference in the future when you refer to these terms.

  2. Establish strategy meetings.  A good inbound marketing agency will be able to advise their client on the regularity and method of strategy meetings. You know what works best for your agency and clients, and should decide on a schedule that makes sense for both.  You may choose to establish an in-person initial meeting to discuss their campaigns or it could be that a phone call will work. Whatever avenue is chosen, make sure that the client is aware of when they will be hearing from you and what they can expect you to be saying when you do speak.

  3. Reiterate strengths. Although your client has agreed to work with the bright and shining agency that you are, it's always a good idea to remind them of your awesomeness. Print them out some case studies and support them with statistics from Hubspot. Giving them concrete examples of just what your agency has done with other customers and what you will be doing for them going forward, is a great way for them to get and remain excited about working with you.

  4. Ask them for their FAQ's. If you've read our other blog posts, you know exactly why we're telling you this. Their frequently asked questions will turn into the inspiration for blog titles that your agency is going to be writing for them. During your initial strategy meeting ask them to go back to their sales or marketing team, or even to come up with the questions on their own.

  5. Make a schedule. Your new client should continually be kept in the loop of your deadlines. Work together to create a schedule that includes frequency of blog and social media posts, campaign development, email management and lead nurturing. Make sure to keep the schedule flexible enough that there won't be a serious problem if the deadlines need to be pushed, but strict enough that your team will work hard to meet these goals. 

ImageWorks has been carefully crafting its strategies for over 15 years. We would be happy to help you accomplish all of your inbound marketing goals.

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Topics: Business Relationship, CT Inbound Marketing, Inbound Marketing, Hubspot, marketing essentials

Landing Page Best Practices from an Inbound Marketing Agency

Posted by Danielle Allard on Mon, Feb 11, 2013 @ 01:49 PM

As a CT Inbound Marketing Agency, we create landing pages on a daily basis for our clients. These landing pages need to be properly optimized and designed correctly in order to be effective in converting prospects into leads. Luckily, Hubspot makes creating a landing page simple, but each step must be followed carefully. Oversights can happen when making the push for as many leads as possible, so use the following tips on landing page best practices to ensure your pages are set up correctly. 

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Topics: CT Inbound Marketing, Inbound Marketing, Hubspot, marketing essentials

How to Improve Your Inbound Marketing During Winter Storm Nemo

Posted by Danielle Allard on Fri, Feb 08, 2013 @ 12:08 PM

As a CT web design company, we are currently being tasked with the challenge of surviving Winter Storm Nemo. If you live in the Northeast and have ventured outside or even worse, into a grocery store, then you've probably witnessed people hoarding survival supplies and preparing for what's sure to be the end of the world. ImageWorks likes to look on the positive side of things however, and we have faith that our CT inbound marketing agency will still be in tact in the days to come post-Nemo. If you're stuck inside for the next few days, here are a few tips on what you can do to improve your inbound marketing.

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Topics: Lead Generation, SEO, Search Engine Optimization, CT Inbound Marketing, Inbound Marketing, Hubspot, SEO Company, Search Engine Marketing, Blog Posts, Business Blogging, marketing essentials

Marketing Essentials Taught by Super Bowl Commercials

Posted by Danielle Allard on Mon, Feb 04, 2013 @ 11:50 AM

It's no secret that people watch the Super Bowl for more than just the game. This year brands spent an estimated $4 million dollars for a thirty second slot with CBS, knowing millions of fans would be watching and judging their ads. As a result, fans are given the best of the best during the Super Bowl. Brands spending that kind of money know that they must shock and awe. They put their most creative minds to work to develop ads that will make an impression. Whether that impression is generated by a bit time celeb, a model kissing a nerd, or a Clydesdale horse that is sure to tug at your heart strings, Super Bowl advertisements are the big time.

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Topics: internet marketing tips, Video, Web Content, visual content, marketing essentials

Using the New Facebook Card in Your Facebook Marketing Strategy

Posted by Danielle Allard on Fri, Feb 01, 2013 @ 12:38 PM
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Topics: Social Media Marketing, internet marketing tips, Web Marketing, Facebook, E-Commerce, social networking, marketing essentials

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