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As we step into November and December, the holiday season is officially in full swing, bringing with it the most lucrative time of year for e-commerce businesses. With shoppers eagerly searching for gifts, deals, and seasonal products, it’s essential to ensure your online store is visible and ready to meet the surge in demand. To make the most of this peak shopping period, your SEO strategy needs to be as robust as ever. Here are effective SEO strategies that can help you boost your e-commerce sales this holiday season.

The holiday season is a crucial time for businesses to utilize digital marketing to close more sales. Everyone is shopping and looking for the best deals during this time of the year, making it important to promote what your business can offer consumers. Promoting your business through social media is a great way to stand out and reach more customers. To create the most effective strategy, it’s important to know the trends in the industry to understand how people use it. Animoto has created a handy infographic outlining the top trends in social media marketing for the 2018 holiday season. Check it out below!

During the holidays, everyone has a million things to do. Between holiday shopping, decorating, and all the obligatory parties, most people don’t have a moment to themselves. Businesses are no different, with these obligations on top of end of the year reports and often the busiest time for sales. When you and your employees are spreading themselves so thin during this time of the year, it can be difficult to give your social media the time it deserves. For tips on managing your social media during this busy season, check out the post below.

The holidays are the biggest time of the year for retail, and are also very busy times for many other types of businesses. For this reason, most businesses want to make sure they’re properly promoting their business during this time of the year. One of the most important things to do to market your business is to consider search engine optimization (SEO) to make sure your business’s website comes up on Google when a potential customer searches. Because the holidays are such an important times for businesses, many people wonder if they can take advantage of holiday-specific searches people perform during this time of the year. We’ve compiled a list of tips to help your business rank for holiday-related searches to drive more traffic to your site and close more sales this holiday season.

The holidays are around the corner, meaning one of the most important days of the retail calendar is coming up: Black Friday. Black Friday and Cyber Monday generate a huge number of sales for companies, making them an important marketing opportunity. MarTech has created an infographic of Black Friday shopping statistics to help guide your sales and marketing plans for Black Friday 2018.

Halloween just ended, so you might think it’s too early to think about the holidays. However, anyone who has stepped foot in a mall lately will tell you that the holiday season is in full swing. For this reason, smart companies are starting their holiday marketing campaigns now. If your business has a blog, one strategy you’ll want to use for holiday marketing is writing holiday-themed blog posts. You shouldn’t write exclusively holiday blog posts during the next two months, but you should have a healthy dose of holiday-themed content. If you’re new to writing holiday blog posts, we have the tips to help you get started.