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The Most Important Key Performance Indicators for Email Marketing

Posted by Dean Ravenola on Thu, Sep 19, 2019 @ 02:46 PM

There are several different benchmarks that marketing experts pay close attention to while running email marketing campaigns. These key performance indicators provide business owners with an idea of how successful their email marketing strategies are. By analyzing metrics such as the open rate or click-through rate, you can determine which areas of your email marketing strategy need improvement.

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Topics: email marketing best practices, email marketing tips, how do I increase my email click through rate, how to email market, email marketing campaign, email marketing, marketing email, email marketing terminology, Email Marketing Mistakes, Email Subject Lines, Email Marketing Strategy

How to Develop a Successful Email Marketing Strategy

Posted by Catherine Hatch on Tue, Nov 27, 2018 @ 10:30 AM

Email marketing is an important part of a business’s overall digital marketing strategy. Email is a great way to keep in contact with customers to upsell and encourage repeat buying. It also helps businesses connect with leads and convert them into customers. A successful email marketing campaign can bring in a lot of business for a company, but you’ll need to have the right strategy. We have the tips that can help!

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Topics: email marketing tips, email marketing campaign

6 Tips to Spice Up Your Monthly Email Newsletter

Posted by Catherine Hatch on Fri, Nov 16, 2018 @ 10:15 AM

Email newsletters are a great way for businesses to keep in contact with clients. It provides an opportunity to remind your clients of your business every month, foster a connection with them, and humanize your business with real voices. If you send a monthly newsletter, every so often you might run out of ideas. It can be difficult think of a new theme and new idea every month to keep your readers interested. For this reason, we’ve compiled a list of tips to help you spice up your monthly newsletter.

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Topics: email marketing tips, newsletters

8 Tips to Write Better Email Subject Lines

Posted by Catherine Hatch on Thu, Sep 27, 2018 @ 10:00 AM

Email marketing is one of the most important parts of your digital marketing strategy. Once a potential customer has visited your site, downloaded an offer, or reached out to you in some way, marketing emails are the best way to remind them of your business and keep them both interested and engaged. To have success with your marketing emails, though, your recipients will need to open them! We’ve compiled a list of tips to help you write better subject lines for your marketing emails that will entice your recipients to open them.

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Topics: email marketing tips, eemail marketing, Email Subject Lines

6 Profitable Retention Techniques For The Savvy Marketers

Posted by Kelsey Ringuette on Fri, May 20, 2016 @ 04:11 PM

Bringing in new customers is important to help your business make money but retaining loyal customers will be what makes your business flourish. Your retention rate refers to the percentage of customers that purchase from your business again, which is vital for brand recognition and building a scrupulous reputation.Read further to learn more about some of these profitable  customer retention techniques to avoid churn and become a savvy marketer.

The Power Of Customer Service

Customer service is a well-known technique and for good reason as the customer experience is a substantial contributor for retention. Simply put, a dissatisfied customer will not continue to purchase from a company that doesn't take the time and effort to help in any way they can and also do so in a helpful and professional manner. Proving to customers that as a business you are determined to provide the highest quality customer service, will help to ensure they not only purchase from you again but also let others know that you are trustworthy source. Striving to provide the best experience for each and every customer is a beneficial technique for every marketer to enhance repute and  build loyal clientele. 

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Topics: marketing, email marketing tips

How Do I Increase My Email Click Through Rate?

Posted by Brandon Choquette on Fri, Apr 17, 2015 @ 12:29 PM

For many companies across a wide variety of industries, email marketing has become one of the most effective ways to drive traffic to your website and boost your sales. According to "Mail Chimp," the 2015 average Marketing email click through rate rests at a paltry 2.21%. If you want to learn how more about click through rates for your specific industry, check out this Mail Chimp article (includes table). In an average workday, people receive hundreds of emails, so it can often be difficult for your company to stand out. Having invested considerable resources into your email campaign, you sure don't want to be overshadowed by deals from other competitors. If you are not quite sure how to improve your email click through rate, here are five basic steps to help you ensure you are creating effective emails.

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Topics: email marketing tips, online lead generation techniques, how do I increase my email click through rate, email marketing, marketing email

5 Tips to Maximize Email Marketing Success

Posted by ImageWorks Intern on Fri, Oct 24, 2014 @ 01:47 PM

If you have never run an email marketing campaign, no problem, it is relatively easy to catch on. Once you get rolling, you will find it is far more effective than most traditional marketing methods, and even other online marketing strategies. When you start an email marketing campaign, there are some things you should keep in mind in order to generate the best results. Knowing how to go about building you email list, how to design your messages and how to generate positive action can make or break your campaigns. With that in mind, these tips will help improve the quality of your email marketing strategy.

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Topics: email marketing tips, email marketing campaign, email marketing, inbound marketers

CT Inbound Marketing: 5 Tips For Email Marketing

Posted by Kristina Chester on Fri, Jul 04, 2014 @ 10:01 AM

Why are companies willing to spend so much on email marketing? Email marketing has a great return on investment. Reports from The Direct Marketing Association (DMA) and Constant Contact suggest that for approximately every $1 spent on email marketing to existing customers, companies generate approximately $40 in sales.

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Topics: CT Inbound Marketing, email marketing tips, email marketing, inbound marketing blog

Cheat Sheet for Email Marketing Terminology

Posted by Jeffrey Cohen on Fri, Jan 03, 2014 @ 04:06 PM
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Topics: email marketing tips, how to email market, email marketing, email marketing terminology, marketing essentials

15 MORE Email Marketing Stats Marketers Should Know

Posted by Jeffrey Cohen on Fri, Dec 06, 2013 @ 01:18 PM

Everyone has an email address, and let's face it, sending an e-mailer is a whole lot quicker and easier than sending a snail-mail promotion. And, (if that didn't change your marketing mind), did you know that 91% of consumers check their email every day, and about 60% of marketers believe that email marketing produces positive ROI?

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Topics: email marketing tips, Inbound Marketing, email marketing

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