<img height="1" width="1" src="http://www.facebook.com/tr?id=350150852021937&amp;ev=PageView&amp;noscript=1">


Maximizing Your ROI with Paid Advertising in Digital Marketing

Posted by Sarah Gamache on Mon, Jan 22, 2024 @ 11:20 AM

In the fast-paced realm of digital marketing, achieving a strong return on investment (ROI) is the cornerstone of a successful campaign. One avenue that consistently proves its worth is paid advertising, specifically Pay-Per-Click (PPC) campaigns. This comprehensive guide will delve into the strategies and tactics to help businesses maximize their ROI through effective paid advertising in the digital space, with a particular focus on e-commerce.

Read More

Topics: PPC, Paid Search Management, Paid Social Media

How to Write Effective Pay Per Click Ad Copy

Posted by Sarah Gamache on Mon, Sep 04, 2023 @ 09:00 AM

Pay per click (PPC) advertising is a powerful tool for driving traffic to your website and achieving your business goals. However, to make the most of it, your PPC ad copy needs to be top-notch. Crafting compelling ad copy requires a strategic approach and careful consideration of various elements. In this guide, we'll explore some essential tips for creating effective PPC ad copy that captures attention, converts, and maximizes your advertising efforts.

Read More

Topics: digital marketing, PPC

Should My Business Invest in Paid Search?

Posted by Catherine Hatch on Fri, Jul 12, 2019 @ 10:00 AM

The value of a presence on Google, particularly the first page of search results, can’t be overstated. With over 63,000 searches per second and 5.6 billion searches per day, Google provides an opportunity for businesses to extend their reach all around the world. Because it’s so important to have a presence on Google, many businesses turn to search engine optimization. SEO is a very valuable strategy, but it is slow moving. For an immediate presence, businesses have the option of purchasing pay per click (PPC) ads. If you’re considering investing in paid search to gain an immediate presence on Google, we've broken down everything you need to know.

Read More

Topics: PPC, Paid Search

Why is my Google PPC Campaign Not Working?

Posted by Jeffrey Cohen on Tue, Apr 09, 2019 @ 11:52 AM

According to Cleverclicks (Source), companies make an average of $2 in income for every $1 they spend on Adwords . In addition to reaping immediate financial rewards, paid search can turn almost anyone into an expert and authority on whatever goods and services you are providing as well.  So why wouldn’t you run out and get started with PPC as soon as you are able?

Read More

Topics: PPC, Paid Search, Paid Search Management

How to Use Google to Market Your Business

Posted by Catherine Hatch on Fri, May 04, 2018 @ 02:21 PM

Google is a valuable tool to market your business. Many people do not realize the profitability of using search engines for marketing. However, searchers often have more buying intent than other platforms on which to advertise. For example, advertising on Facebook can hit your exact target audience, but each target is not necessary looking to make a purchase. However, someone searching for products or services on Google is attempting to make a purchase in that moment. Therefore, smart marketers make use of Google when attempting to promote their brand.

Read More

Topics: SEO, PPC, Google Analytics, Google Marketing

Why Should I Outsource my PPC Management?

Posted by Jeffrey Cohen on Fri, Jul 21, 2017 @ 02:40 PM
Ah Yes. The age old question: "Should I outsource my PPC Management, or do it myself?"

As a 20 year old Connecticut, New York, and Boston based digital marketing firm, we've seen hundreds of business owners try to handle their  own Google Adword and PPC campaigns without the guidance of a PPC professional.
From the business owner's perspective, I can understand the urge to keep costs low and try to keep things in house. But what is the real cost of venturing off into unknown territory? Why on Earth would I pay an agency to manage my PPC when I can create a Google Adwords account all by myself?  T he answers here would be the same answer you would probably give to someone who wants to avoid paying YOU for what you specialize in. For example: “ Why pay a lawyer a percentage of any settlement I might receive when I can just go to court and keep everything?” Because, in the end, we all know what happens.   Our attempts to to save money will actually cost more than we could have imagined. We don't know what we don't know, and there is no way to measure how expensive this lesson can be.

The reality of PPC management is that it's incredibly difficult, very deep, and obfuscated by Google intentionally. Compounded by the fact that competition among business classifications can be tough,  unless you have someone that really knows that they are doing handling your campaign, you are going to waste countless hours and huge amounts of money, while making a tremendous number of mistakes. The learning curve here is not to be understated.

Poorly run PPC campaigns end up wasting time (how do you quantify THAT loss?), the marketing dollars you are putting towards your campaigns,  and most importantly add to the cost of lost opportunity by missing out on potential new clients! Running a Google Adwords campaign and running a successful one are two very different things.

So why should you outsource your PPC management?  Because the company you hire to run your paid search campaigns understand all of the following:

Read More

Topics: PPC, Paid Search, Paid Search Management

What are the Top Myths about Paid Search?

Posted by Catherine Hatch on Mon, Jun 19, 2017 @ 11:30 AM

Any inbound marketer knows the value of SEO and organic search, but fewer people understand the value of paid search. Paid search can be a considerable asset to your marketing strategy. Particularly useful when used in combination with SEO, paid search can increase the quality web traffic to your site and improve your click through rates. Still have concerns? Here are some of the most common myths about paid search that deter people from taking advantage of it.

Read More

Topics: PPC, Paid Search

What’s the Difference between Paid and Organic Search?

Posted by Catherine Hatch on Mon, Jun 12, 2017 @ 01:02 PM


Read More

Topics: SEO, Organic Search, PPC, Paid Search

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all