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Live streaming is a newer feature on social media platforms such as Instagram and Facebook, and it’s exploding. Live streaming is a great way to showcase the more human side of your business, building trust in your brand and promoting relationships with your customers. If your business is considering using live streaming, there are countless benefits such as expanding your reach and providing an opportunity to create a new kind of content. If you’re looking for tips on live streaming on your business’s social media, check out the post below.

Live streaming is a fairly new outlet to promote your brand. Facebook and Instagram both have live streaming platforms, while apps such as Periscope and Blab are solely built on live streaming. The addition of live streaming to Facebook and Instagram has greatly increased the popularity of this tool. Here are some of the potential uses for live streaming for your business and the best practices for using it.