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A call to action on your blog post or web page is extremely valuable to both you and your reader. Your reader will receive content or a service that they will find beneficial, while you will receive their contact information to help usher them into the transition from lead to customer. It’s important to have calls to action on your web pages, but they will not offer any of these advantages if your visitors don’t click on them! If you’re looking to improve the click through rates for your calls to action, we have the tips that can help!

Creating content is an important part of your inbound marketing strategy. It can help educate consumers, answering their questions and providing them with valuable knowledge to inform their buying decisions. When content includes a call to action button, it becomes even more valuable. Calls to action will add even more valuable for consumers while helping you gain contacts to turn into leads. We’ve broken down the most important factors of a successful call to action to help you get more leads. 

Call to actions are an effective and strategic way to turn prospects into leads. A strong CTA button needs a few well thought out components for the appeal and functionality. You want to get those visitors to become leads, leads to become customers, and then customers to become promoters and effective CTA's do that for your company. This article will describe what mistakes to avoid while creating your CTA buttons. 

Dull Design 

Like creating a website, your call to action button also needs to be appealing and creative. Construct a unique design for the CTA and make it stand out so more people can see it. Follow a color scheme but make sure the button doesn't blend into the page it is on. If your site is full of all the same colors, then nothing on your pages are going to stand out. You don't need to have too many colors or your site can become overwhelming to the eye. Keep your pages consistent and make sure your CTA stands out instead of getting lost in the mix.