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How to Improve Call to Action Click Through Rates

Posted by Catherine Hatch on Tue, Aug 07, 2018 @ 10:15 AM

A call to action on your blog post or web page is extremely valuable to both you and your reader. Your reader will receive content or a service that they will find beneficial, while you will receive their contact information to help usher them into the transition from lead to customer. It’s important to have calls to action on your web pages, but they will not offer any of these advantages if your visitors don’t click on them! If you’re looking to improve the click through rates for your calls to action, we have the tips that can help!

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Topics: call to action, Call to Action Button

What Makes a Successful Call to Action Button?

Posted by Catherine Hatch on Tue, Jun 12, 2018 @ 11:00 AM

Creating content is an important part of your inbound marketing strategy. It can help educate consumers, answering their questions and providing them with valuable knowledge to inform their buying decisions. When content includes a call to action button, it becomes even more valuable. Calls to action will add even more valuable for consumers while helping you gain contacts to turn into leads. We’ve broken down the most important factors of a successful call to action to help you get more leads. 

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Topics: call to action, Call to Action Button, Successful Calls to Action

Mistakes To Avoid While Creating Your Call To Action Buttons

Posted by Kelsey Ringuette on Fri, Dec 04, 2015 @ 12:30 PM

Call to actions are an effective and strategic way to turn prospects into leads. A strong CTA button needs a few well thought out components for the appeal and functionality. You want to get those visitors to become leads, leads to become customers, and then customers to become promoters and effective CTA's do that for your company. This article will describe what mistakes to avoid while creating your CTA buttons. 

Dull Design 

Like creating a website, your call to action button also needs to be appealing and creative. Construct a unique design for the CTA and make it stand out so more people can see it. Follow a color scheme but make sure the button doesn't blend into the page it is on. If your site is full of all the same colors, then nothing on your pages are going to stand out. You don't need to have too many colors or your site can become overwhelming to the eye. Keep your pages consistent and make sure your CTA stands out instead of getting lost in the mix. 

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Topics: call to action

7 Tips To Optimize Emails For Lead Generation

Posted by Brandon Choquette on Fri, Jan 02, 2015 @ 11:28 AM

It is quite difficult to define the most effective way to attract, convert and close leads through email campaigns. Just when you think you have figured out a strategy that works, it stops working. Effective email lead generation necessitates a lot of trial and error before your define your best approach. Below you will find some of our best tips and tricks to help you generate even more leads from your marketing emails.

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Topics: Lead Generation, call to action, Inbound Marketing, landing pages

How Blogging For Business Gets You Customers

Posted by Brandon Choquette on Fri, Nov 07, 2014 @ 01:53 PM

If this is your first time learning about the concept of inbound marketing, it may be difficult for you to imagine how publishing an article on your website could help bring customers into your local business.

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Topics: Social Media Marketing, SEO, call to action, Blogging for Business, Search Engine Optimization, sales, Inbound Marketing, business blog

How To Combine Content Marketing With Web Design

Posted by Jeffrey Cohen on Mon, Aug 25, 2014 @ 02:27 PM

In the early days of the Internet, online marketing was basically nonexistent, and websites were essentially brochures, with simple contact forms.

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Topics: responsive web design, web design, call to action, content marketing, CT web design, landing pages

How Can I Make My Call-To-Action Buttons More Effective?

Posted by Jeffrey Cohen on Wed, Jul 16, 2014 @ 04:27 PM

Visitors who don't click don't convert: as marketers, we know this to be true. Your visitors can't get through your sites checkout process or signup form without clicking at least one button. That one button-- like all of your buttons-- can be improved on. Generally, when a call to action fails, the reason is simple. We need to stop ignoring the so-called "small things," especially when conversion rates depend on them.

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Topics: SEO, call to action, Internet marketing, CT Marketing

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