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6 Creative Ways to Build Your Email List

Posted by Sarah Gamache on Mon, May 29, 2023 @ 09:00 AM

Email marketing remains one of the most effective ways to engage with your audience and build brand loyalty. However, to get the most out of your email marketing, you need to have an extensive email list filled with engaged subscribers. Building an email list is not always easy, but with a little creativity and effort, you can significantly grow your list. In this blog post, we'll explore ten creative ways to build your email list.

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Topics: email marketing

How to Write Subject Lines That Get Your Emails Opened

Posted by Sarah Gamache on Mon, Apr 10, 2023 @ 10:15 AM

Email marketing is an essential aspect of digital marketing. It enables businesses to reach out to their target audience directly and promote their products or services. However, even if you have a great email marketing campaign, it's pointless if the email doesn't get opened. The subject line is the first impression of an email. It should be attention-grabbing, informative, and compelling enough to make the recipient click and open the email. Here are some tips on how to write subject lines that get your emails opened:

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Topics: email marketing

The Most Important Key Performance Indicators for Email Marketing

Posted by Dean Ravenola on Thu, Sep 19, 2019 @ 02:46 PM

There are several different benchmarks that marketing experts pay close attention to while running email marketing campaigns. These key performance indicators provide business owners with an idea of how successful their email marketing strategies are. By analyzing metrics such as the open rate or click-through rate, you can determine which areas of your email marketing strategy need improvement.

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Topics: email marketing best practices, email marketing tips, how do I increase my email click through rate, how to email market, email marketing campaign, email marketing, marketing email, email marketing terminology, Email Marketing Mistakes, Email Subject Lines, Email Marketing Strategy

5 Killer Tips for Remarketing Site Visitors

Posted by Catherine Hatch on Fri, Apr 20, 2018 @ 10:00 AM

Remarketing is an important tactic to convert leads. Most people will not make a purchase the first time they visit a website. For this reason, it’s important to get your visitors to come back to your site in order to make a purchase. Remarketing is a great way to get your visitors to revisit your site. It’s especially useful because it can help your business target people who have already showed interest in your business and provided you with contact information. We’ve compiled a list of tips that can help make your next remarketing campaign even more successful.

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Topics: email marketing, Remarketing, Remarketing Tips

6 Common Email Marketing Mistakes You Might be Making

Posted by Catherine Hatch on Fri, Mar 09, 2018 @ 10:15 AM

Most marketers understand the basics of an optimized marketing email, such as segmented lists, personalization, and a call to action. These basics are great first steps to creating successful marketing emails. However, if you’re looking for better results from your marketing emails, you might consider more advanced marketing techniques. Read below for a list of common email marketing mistakes that even smart marketers make. Avoiding these mistakes can help bring your email marketing strategy to the next level.

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Topics: email marketing best practices, email marketing, Email Marketing Mistakes

6 Holiday Email Marketing Tips

Posted by Catherine Hatch on Thu, Dec 07, 2017 @ 02:30 PM

Social media is crucial to marketing during the holiday season, but you shouldn’t neglect your email marketing. A strong email marketing campaign is a great way to engage with your previous customers and encourage them to keep coming back. During the holidays, specialized email marketing can help boost your sales while getting customers excited about the holiday season. Here are some tips to improve the success of your email marketing this holiday season!

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Topics: email marketing, Holiday Marketing Tips

8 Ways To Create an Effective Email Marketing Strategy

Posted by Catherine Hatch on Mon, Jul 24, 2017 @ 10:30 AM

Email marketing is a great way to grow your business. Emails can help build trust among your clients and strengthen your relationships. It’s a great way to reach people on various devices after they leave your site. In order to fully take advantage of email marketing, it’s important to make sure your strategy is effective. Here are some ways to improve your email marketing strategy. 

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Topics: email marketing best practices, Inbound Marketing, email marketing

How Do I Grow My Email Subscription List?

Posted by Brandon Choquette on Fri, Jan 29, 2016 @ 03:30 PM

Is your site's traffic lost in the doldrums? Email marketing is an effective method for driving targeted traffic to your website, helping you to increase sales.
According to eMarketer, "for 69.7% of US internet users, email is the preffered method of communicating with businesses" (Source).

Obviously, email marketing remains one of the most powerful tools in a marketers toolbox. So, how can you create actionable growth for your email marketing lists? In this post we will discuss several main methods for growing a healthy email subscription list.

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Topics: email marketing

How Do I Increase My Email Click Through Rate?

Posted by Brandon Choquette on Fri, Apr 17, 2015 @ 12:29 PM

For many companies across a wide variety of industries, email marketing has become one of the most effective ways to drive traffic to your website and boost your sales. According to "Mail Chimp," the 2015 average Marketing email click through rate rests at a paltry 2.21%. If you want to learn how more about click through rates for your specific industry, check out this Mail Chimp article (includes table). In an average workday, people receive hundreds of emails, so it can often be difficult for your company to stand out. Having invested considerable resources into your email campaign, you sure don't want to be overshadowed by deals from other competitors. If you are not quite sure how to improve your email click through rate, here are five basic steps to help you ensure you are creating effective emails.

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Topics: email marketing tips, online lead generation techniques, how do I increase my email click through rate, email marketing, marketing email

5 Tips to Maximize Email Marketing Success

Posted by ImageWorks Intern on Fri, Oct 24, 2014 @ 01:47 PM

If you have never run an email marketing campaign, no problem, it is relatively easy to catch on. Once you get rolling, you will find it is far more effective than most traditional marketing methods, and even other online marketing strategies. When you start an email marketing campaign, there are some things you should keep in mind in order to generate the best results. Knowing how to go about building you email list, how to design your messages and how to generate positive action can make or break your campaigns. With that in mind, these tips will help improve the quality of your email marketing strategy.

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Topics: email marketing tips, email marketing campaign, email marketing, inbound marketers

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