<img height="1" width="1" src="http://www.facebook.com/tr?id=350150852021937&amp;ev=PageView&amp;noscript=1">

ImageWorksBlog

7 Questions to Ask Yourself When Building a Brand

Posted by Dean Ravenola on Mon, Oct 21, 2019 @ 10:37 AM

Who Are My Customers Now?

Who are your current clients? What do they like about your brand now? Even though your brand may need some updating, that doesn't mean you should completely scrap what you have already built. Analyze who your current customers are and why they were drawn to your brand. You can use this information to determine what areas of your current brand are working and what areas need to be redesigned.

Read More

Topics: branding, Brand Awareness, colors and branding, building a brand, creating a brand, brand personality

How Do Colors Impact Your Branding?

Posted by Catherine Hatch on Tue, May 15, 2018 @ 10:44 AM

When initially marketing your brand, you'll have to make a lot of decisions. You'll need to design a logo, create an outline for your website, and decide on the color scheme that will best represent your brand. When you're making so many decisions at once, choosing colors might seem like a small matter. However, the colors you choose for your brand are an essential part of the message you want to send to your target audience. Therefore, when you choose your colors, you should consider how people react to different colors and color schemes. Marketo has created a handy infographic to help illustrate people's reactions to different colors and how to choose the right color scheme for your brand. Check it out below!

Read More

Topics: web design, branding, colors and branding

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all