If your business isn’t incorporating social media into its digital marketing strategy, you’re missing out. Small businesses often make the mistake of neglecting social media because they think they won’t be able to gain enough traction. Although your small business is unlikely to gain millions of followers and be trending across the Internet, it can still build a social media presence and reputation within your local community. If you’re considering creating social media accounts for your small business or attempting to grow your social media presence, we have the tips that can help.