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In the past, Hubspot has stated that every marketing action you make should be dictated by your buyer personas. We have lots of love for Hubspot and we think this statement is one of the most informed they have made. Valuable content is the foundation for a successful inbound marketing campaign. Content is only valuable if it is useful to somebody.

If you haven’t considered your buyer personas, then how are you going to produce engaging content that is useful to them?

If you aren’t exactly familiar with this term, we will quickly catch you up to speed. By de or even if you are, we'll quickly review what exactly defines a buyer persona.

By definition, buyer personas are fictional characters who represent a brand's ideal customers. It's common for businesses to have more than one ideal customer, and for that customer to change depending on the growth or goals of the business.

If you're a saavy evolving marketing guru, you understand how important YouTube is to growing your company. Video-based marketing has become such a commodity that it's now on an even playing field for everyone and even small companies can compete with the big dogs. However, you still have to obtain a bottom line and you want to show that a YouTube channel is worth the investment by showing real results. YouTube makes our job easy by offering a large range of reporting and analytics for each channel. Their Analytics suite is one of the best out there, but it can be a bit challenging for newcomers. Here's a few tips to help you enhance your visibility and grow your social media marketing business campaign using YouTube.