ImageWorksBlog

Do you feel like your business’s content isn’t progressing your growth? By tracking online data metrics like search engine performance and user engagement, you can define exactly what works best in your strategy. Here’s the top key content marketing metrics your business needs to be tracking.

Success on social media is a matter of posting compelling, engaging content consistently. Here’s 7 ways to make your business stand out on social media:

Are you looking for ways to increase you sales online? Here’s 8 ways to leverage your sales with digital marketing.

There are 3.5 billion Google searches every day. When a consumer has a problem, it is common to go online to search for an answer. What makes us chose one product over another online? First, we must choose which website to click on. Your meta description is responsible for attracting new customers to your page. Here’s how to use meta descriptions to reach more customers.

Marketing is all about your target audience - who you are trying to sell your product or service to. It's vital to bringing customers in, and making sure they come back. As a business, you want to continue that flow, as you grow and innovate the products or services you are offering.

Hey kids…a new sobering statistic: According to the PEW Internet Research Center - By the year 2020, half of all internet searches will be voice searches. This is because Siri, Alexa, Google Assistant, and Mobile phones are more popular than ever.

So, in order to prevent loss of market share or get a leg up on the competition and actually gain market share, marketers and designers should start a shift to allow for voice search to ensure there’s a smooth, natural experience for voice search users. Responses must be conversational, actionable and easy to understand. So how do you Optimize your Website for Voice Search?

Generating a healthy amount of leads can be a difficult task no matter what industry you work in. However, with the help of digital marketing, you can turn your website into a lead generation machine! Digital marketing takes advantage of online channels such as social media and search engines to drive more potential customers to your company website. Although there are a number of different effective marketing strategies, here are three of the best kinds of digital marketing for generating more leads...

Marketing your business online can be overwhelming if you are not familiar with either social media or digital marketing strategies. There are social profiles you need to set up, post content you need to create, photos that you need to format properly. Luckily, there are a number of helpful resources online for business owners looking to promote their company through online channels. Here are some of the most powerful tools for digital marketing you can find online.

Jeffrey Cohen is the V.P. of ImageWorks LLC and I recently had the pleasure of interviewing him.

Matthew Trant is the V.P. of Digital Marketing & Analytics here at ImageWorks LLC and I recently had the pleasure of interviewing him.