Matthew Trant is the V.P. of Digital Marketing & Analytics here at ImageWorks LLC and I recently had the pleasure of interviewing him.
Do you feel like your website is not generating traffic like it used to? You've tried creating more content, adding new keywords and posting more on social media sites. Your traffic can be low for several reasons but the first step you may need to take, can be to simply redesign your website. This article discusses signs that it might be time to redesign your website to better appeal to larger audiences and convert more leads.
Your e-commerce website is the first interface between the customer and the seller as well as the perceived image of your business. This means that your website is the outlet customers use to directly buy your products and services online. Simply put, you need an e-commerce website that peaks prospects' interest and is simple to navigate. Therefore, if it isn’t designed creatively and user-friendly, it won’t attract visitors and engage those visitors enough to increase brand awareness and keep them coming back. Without possessing the essential elements an e-commerce website needs, you'll be losing sales opportunities and successful profitability. Read this article to learn about the essential elements to ensure and effective e-commerce website.
You have some great products and services to offer and now it's time to showcase your work by creating a website. Of course, you want your website to be successful so people can find you, learn more about your products and services, as well as continue to generate traffic and increase sales. However, what does it take to create a successful website? This post discusses 5 things you need to do before designing a website so that you have a creative, appealing and prosperous website.
Every business needs a professional web design that separates them from the rest. It's no longer enough to simply provide a list of services and an “About Us" section on your site.
Your customers must be able to place orders, ask questions and find the information they are wanting through a seamless and easy-to-navigate online experience.
Are you sitting thinking to yourself, what website additions will help my business stand out so I can generate more traffic and increase sales? In this post, we will discuss some professional web design additions to improve your website and help your business stand out from the online crowd.
Whether you're a new marketer or a veteran, you are aware that the first step in any successful inbound campaign is to attract strangers to visit your site. However, actually putting this into practice can be quite difficult. You're worried about a myriad of other things like getting bottom-line results or keeping up with the latest marketing trends, so it's easy to forget about that first step. The key to making it a priority in your marketing strategy is to believe that generating traffic is possible. Increasing website traffic and visitors doesn't have to be a gamble-- there are a few secure ways people do it. To make sure you are aware of these tips, we have broken down some of the most effective ways you can generate traffic to your website.
Sometimes, being a marketer means, well, being more than a just a mere marketer. One day you're a blogger, after that a social media socialite extraordinaire, and then, the next thing you know, you're a graphic designer working on mock ups and guides. Okay, maybe you won't really be creating client's website design mock ups, but truthfully, even marketers design and create visual content. For example, you could encountered situations where clients ask you to come up with infographics, CTAs, eBooks, guides, or memes for their website, and your company's true designer may not always be available.
Here's something to think about: These days, A bad Website can be worse than no Website at all. Really! Think about that for just a moment. No Website at all means you might not believe in online marketing, and that's okay. Although many of my competitors (trust me, I've spoken to them...) would argue with me, even I am not convinced that every company needs a Website. However, a bad Website could mean so much more for your company.
There are more than 700 million Websites on the internet since the dawn of the web happened almost two decades ago. Google gets 2.7 trillion searches each month, 119 million tweets are tweeted per day, and every 60 seconds more than 5,000 web pages are created. Wowzers, when you really stop to think about it, being on the internet, pretty much a big deal.