--- title: CT Inbound Marketing Blog | ImageWorks, LLC | SEO Basics description: SEO Basics | This blog offers a multitude of posts concerning ct web design and inbound marketing. --- 860.454.0582 [![IW2017](https://blog.imageworksllc.com/hubfs/ImageWorks_April2018/Image/logo.png) ](http://imageworksllc.com/) # ImageWorksBlog ## [How to Use Meta Descriptions to Reach More Customers](https://blog.imageworksllc.com/blog/how-to-use-meta-descriptions-to-reach-more-customers) Posted by [Sarah Gamache](https://blog.imageworksllc.com/blog/author/sarah-gamache) on Wed, Jun 01, 2022 @ 10:49 AM - [Tweet](https://twitter.com/share) [![](https://blog.imageworksllc.com/hubfs/Depositphotos_85826310_S.jpg) ](https://blog.imageworksllc.com/blog/how-to-use-meta-descriptions-to-reach-more-customers) There are [3.5 billion](https://truelist.co/blog/google-search-statistics/) Google searches every day. When a consumer has a problem, it is common to go online to search for an answer. What makes us chose one product over another online? First, we must choose which website to click on. Your meta description is responsible for attracting new customers to your page. Here’s how to use meta descriptions to reach more customers. [Read More](https://blog.imageworksllc.com/blog/how-to-use-meta-descriptions-to-reach-more-customers) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/how-to-use-meta-descriptions-to-reach-more-customers#comments-listing) Topics: [Search Engine Marketing](https://blog.imageworksllc.com/blog/topic/search-engine-marketing), [SEO Basics](https://blog.imageworksllc.com/blog/topic/seo-basics), [Digital Marketing Tips](https://blog.imageworksllc.com/blog/topic/digital-marketing-tips) ## [The Expectations vs. Reality of SEO](https://blog.imageworksllc.com/blog/the-expectations-vs.-reality-of-seo) Posted by [Liza Cormier](https://blog.imageworksllc.com/blog/author/liza-cormier) on Mon, Oct 05, 2020 @ 02:40 PM - [Tweet](https://twitter.com/share) [![](https://blog.imageworksllc.com/hubfs/Depositphotos_188312926_xl-2015.jpg) ](https://blog.imageworksllc.com/blog/the-expectations-vs.-reality-of-seo) Search engine optimization (SEO) is one of the fundamental elements of any marketing strategy. Most businesses looking to utilize SEO know that they want to rank higher among search engines, but don’t necessarily know how to get there. In this blog, we’re going to go over common SEO practices and the expectations associated with each, as well as the realities.  [Read More](https://blog.imageworksllc.com/blog/the-expectations-vs.-reality-of-seo) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/the-expectations-vs.-reality-of-seo#comments-listing) Topics: [SEO](https://blog.imageworksllc.com/blog/topic/seo), [SEO Basics](https://blog.imageworksllc.com/blog/topic/seo-basics) ## [3 Types of Digital Marketing to Generate More Leads [Infographic]](https://blog.imageworksllc.com/blog/3-types-of-digital-marketing-to-generate-more-leads-infographic) Posted by [Dean Ravenola](https://blog.imageworksllc.com/blog/author/dean-ravenola) on Mon, Nov 11, 2019 @ 01:18 PM - [Tweet](https://twitter.com/share) [![digital marketing in action](https://blog.imageworksllc.com/hubfs/digital%20marketing%20in%20action.jpg) ](https://blog.imageworksllc.com/blog/3-types-of-digital-marketing-to-generate-more-leads-infographic) Generating a healthy amount of leads can be a difficult task no matter what industry you work in. However, with the help of digital marketing, you can turn your website into a lead generation machine! Digital marketing takes advantage of online channels such as social media and search engines to drive more potential customers to your company website. Although there are a number of different effective marketing strategies, here are three of the best kinds of digital marketing for generating more leads... [Read More](https://blog.imageworksllc.com/blog/3-types-of-digital-marketing-to-generate-more-leads-infographic) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/3-types-of-digital-marketing-to-generate-more-leads-infographic#comments-listing) Topics: [Social Media Marketing](https://blog.imageworksllc.com/blog/topic/social-media-marketing), [SEO](https://blog.imageworksllc.com/blog/topic/seo), [Search Engine Optimization](https://blog.imageworksllc.com/blog/topic/search-engine-optimization), [digital marketing](https://blog.imageworksllc.com/blog/topic/digital-marketing), [Search Engine Marketing](https://blog.imageworksllc.com/blog/topic/search-engine-marketing), [SEO Basics](https://blog.imageworksllc.com/blog/topic/seo-basics), [Paid Search](https://blog.imageworksllc.com/blog/topic/paid-search), [Digital Marketing Tips](https://blog.imageworksllc.com/blog/topic/digital-marketing-tips), [Digital Marketing 2020](https://blog.imageworksllc.com/blog/topic/digital-marketing-2020), [Paid Search Marketing](https://blog.imageworksllc.com/blog/topic/paid-search-marketing) ## [How to Create Content Optimized for SEO](https://blog.imageworksllc.com/blog/how-to-create-content-optimized-for-seo) Posted by [Dean Ravenola](https://blog.imageworksllc.com/blog/author/dean-ravenola) on Mon, Nov 04, 2019 @ 01:05 PM - [Tweet](https://twitter.com/share) [![SEO](https://blog.imageworksllc.com/hubfs/SEO.jpg) ](https://blog.imageworksllc.com/blog/how-to-create-content-optimized-for-seo) Writing content for Search Engine Optimization is an incredibly important skill when creating any kind of online copy. Whether you are writing about a new line of products or discussing the different services you offer, tailoring your content for SEO can drive significantly more traffic to your website by helping people browsing the web easily find your content. Let's explore the basics of creating content for SEO... [Read More](https://blog.imageworksllc.com/blog/how-to-create-content-optimized-for-seo) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/how-to-create-content-optimized-for-seo#comments-listing) Topics: [SEO](https://blog.imageworksllc.com/blog/topic/seo), [SEO Tips](https://blog.imageworksllc.com/blog/topic/seo-tips), [SEO Marketing](https://blog.imageworksllc.com/blog/topic/seo-marketing), [SEO Basics](https://blog.imageworksllc.com/blog/topic/seo-basics), [SEO Factors](https://blog.imageworksllc.com/blog/topic/seo-factors), [SEO in 2019](https://blog.imageworksllc.com/blog/topic/seo-in-2019), [SEO content](https://blog.imageworksllc.com/blog/topic/seo-content) ## [The Most Important Key Marketing Indicators for SEO](https://blog.imageworksllc.com/blog/the-most-important-key-marketing-indicators-for-seo) Posted by [Dean Ravenola](https://blog.imageworksllc.com/blog/author/dean-ravenola) on Fri, Sep 27, 2019 @ 09:21 AM - [Tweet](https://twitter.com/share) [![seo3](https://blog.imageworksllc.com/hubfs/social-suggested-images/seo3.jpg) ](https://blog.imageworksllc.com/blog/the-most-important-key-marketing-indicators-for-seo) There are several different KPI's to keep an eye on when it comes to SEO. These indicators can help you keep track of the effectiveness of your marketing campaign so that you can make adjustments in any areas that are performing below expectations. There is a long list of KPI's that you should pay attention to when marketing, but here are our top picks for some of the most important key performance indicators to watch for SEO. [Read More](https://blog.imageworksllc.com/blog/the-most-important-key-marketing-indicators-for-seo) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/the-most-important-key-marketing-indicators-for-seo#comments-listing) Topics: [SEO](https://blog.imageworksllc.com/blog/topic/seo), [SEO Tips](https://blog.imageworksllc.com/blog/topic/seo-tips), [SEO strategy](https://blog.imageworksllc.com/blog/topic/seo-strategy), [seo performance](https://blog.imageworksllc.com/blog/topic/seo-performance), [SEO Company](https://blog.imageworksllc.com/blog/topic/seo-company), [SEO Marketing](https://blog.imageworksllc.com/blog/topic/seo-marketing), [SEO Basics](https://blog.imageworksllc.com/blog/topic/seo-basics), [SEO Trends](https://blog.imageworksllc.com/blog/topic/seo-trends), [User Interaction and SEO](https://blog.imageworksllc.com/blog/topic/user-interaction-and-seo), [SEO in 2019](https://blog.imageworksllc.com/blog/topic/seo-in-2019) ## [5 Common Questions About SEO](https://blog.imageworksllc.com/blog/5-common-questions-about-seo) Posted by [Catherine Hatch](https://blog.imageworksllc.com/blog/author/catherine-hatch) on Wed, Jun 07, 2017 @ 11:30 AM - [Tweet](https://twitter.com/share) [![AdobeStock_113252421-min.jpeg](https://blog.imageworksllc.com/hubfs/AdobeStock_113252421-min.jpeg) ](https://blog.imageworksllc.com/blog/5-common-questions-about-seo) With inbound marketing techniques on the rise, you may have heard about utilizing SEO. What is SEO, anyway? Is it really as beneficial as people say? Here are 5 common questions that people ask about SEO. [Read More](https://blog.imageworksllc.com/blog/5-common-questions-about-seo) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/5-common-questions-about-seo#comments-listing) Topics: [SEO Basics](https://blog.imageworksllc.com/blog/topic/seo-basics) ## [Which Factors Affect Your Website's Search Engine Rankings? (Infographic)](https://blog.imageworksllc.com/blog/which-factors-affect-your-websites-seo-rankings-infographic) Posted by [Jeffrey Cohen](https://blog.imageworksllc.com/blog/author/jeffrey-cohen) on Fri, Jun 24, 2016 @ 03:30 PM - [Tweet](https://twitter.com/share) [![](https://www.ben-norman.co.uk/wp-content/uploads/2013/08/SEO-Rankings-Infographic-600px.jpg) ](https://blog.imageworksllc.com/blog/which-factors-affect-your-websites-seo-rankings-infographic) Are you aware of the factors that influence your authority in Google's search engine result pages? Many industry professionals have contended that there are approximately 200 ranking factors that play a role in Google's algorithm. Though professionals have gleamed useful information concerning google's algorithms through testing and careful observation, things have been known to change quickly, and if you're not careful, you may find your business knee deep in bad advice. However, that doesn't mean that there aren't clear-cut strategies you can count on-- in fact, there are things Google is quite clear about and factors we know for a fact have an impact. In it's most basic form, SEO is focused on editing your site so that it's easy for each engines to crawl, intuitive for users who visit with a purpose, stuffed to the gills with interesting content, and well-promoted to people who want to know what services/products you're offering. As a budding business leader or marketer, it pays great dividients to have a rudimentary understanding of the factors that really do affect SEO rankings. So, use this infographic provided by Ben Norman (SEO Consultant) as a crash course. The infographic covers the most basic factors that you should consider incorporating into your SEO strategy. [Read More](https://blog.imageworksllc.com/blog/which-factors-affect-your-websites-seo-rankings-infographic) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/which-factors-affect-your-websites-seo-rankings-infographic#comments-listing) Topics: [SEO Tips](https://blog.imageworksllc.com/blog/topic/seo-tips), [SEO strategy](https://blog.imageworksllc.com/blog/topic/seo-strategy), [SEO Basics](https://blog.imageworksllc.com/blog/topic/seo-basics) [All posts](https://blog.imageworksllc.com/blog/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Social Media Marketing (122)](https://blog.imageworksllc.com/blog/topic/social-media-marketing) - [Inbound Marketing (103)](https://blog.imageworksllc.com/blog/topic/inbound-marketing) - [SEO (99)](https://blog.imageworksllc.com/blog/topic/seo) - [Search Engine Optimization (53)](https://blog.imageworksllc.com/blog/topic/search-engine-optimization) - [Web Marketing (53)](https://blog.imageworksllc.com/blog/topic/web-marketing) - 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