Creating content and advertisements that are targeted to a specific audience is an important part of your digital marketing strategy. However, after you create this content, you also need to make sure it reaches the correct audience. There are many different factors that marketers consider when targeting ads, but one of the most important factors is location. If you have a local business in Connecticut, traffic coming from California won’t do you much good. For this reason, digital marketers use tactics to make sure your ads are targeted to the correct location.
Geofencing is a virtual perimeter for a real-world geographic area. The process uses global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary. This strategy is used to target ads, content, and search results to an audience in a specific location in order to drive quality traffic to a site. Geofencing is an important aspect of digital marketing that can improve your web traffic and help grow your business.