For the first time in twenty years, Google has announced they are doing away with their 3rd party tracking. You may look at this statement and think, “Ah, finally!” Or, you may be reading this and thinking, “Someone explained this exact thing to me once and told me I should care but I forgot why.” Fear not. In this article we’re going to demystify third-party tracking and explain why it’s being replaced, and what this means for advertisers and end-users alike. Let’s go!
One of the biggest changes to Google's search system in years has arrived, BERT. BERT stands for Bidirectional Encoder Representations from Transformers. In plain English, this means that BERT is a neural network-based technique for natural language processing pre-training. Still confused? Put as simply as possible, BERT will help Google's search engine understand language a bit more like we humans do. With this new algorithm update, Google will be able to better comprehend the nuances and context of words used in searches and therefore produce more relevant results.
Google My Business is a fairly new feature on Google. When you create a Google My Business Account, users will see a listing for your business when they search for it, or for your services, on Google. The listing appears on the right side of the page on users’ desktops and at the top of the page on mobile devices. In both cases, your business is featured prominently in Google’s search results pages, along with important information about your business. We've compiled a list of tips to help you properly optimize your GMB listing.