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As consumers, we are constantly looking for the next best thing, which isn’t too hard, since it seems like there is something new created every day. But trying to squeeze into a competitive market as a business, never mind rising above competitors, is no easy task. Successful businesses dominating the market likely know a thing or two about search engine optimization (SEO), the importance of reputation, and marketing tactics. While it’s important to know these things, you also need to know how to implement them strategically in order to see results. This is why we’ve put together some effective SEO strategies to help your business gain visibility in your competitive market, in order to attract more customers. 

In the early days of search engines, users used to type their questions into a search box then receive a list of relevant links. To find the answers to their questions, users would have to comb through these results, hoping to find the answer in a relevant web page. However, Google has gotten much smarter in recent years. Now, users can type in a question they want the answer to and Google will comb through search results and find the answer to the user’s question, displaying the answer and an excerpt from a specific search result in a box at the top of the screen. If you’re interested in learning how this box works and how your website can appear inside the box, check out the blog post below.

It’s no secret that in the world of search engines, Google reigns supreme. Most people focus their SEO efforts on Google because of its popularity, and often times good SEO results in high rankings across most search engines. However, some people notice that when they focus on Google, their Google rank is high and their Yahoo and Bing rankings are dismal. We’ve broken down the reasons behind this discrepancy and what you can do to fix it and achieve a high ranking on all three search engines.

There are a number of factors that will affect your website’s page rank on Google. Although Google is not completely transparent with its ranking factors, through research and Google’s guidelines, we can understand many of the factors that help and hurt your website’s rank. It’s no secret that Google doesn’t like websites that seem like spam. We’ve compiled a list of the spam-related features that can sabotage your Google rank. 

Google algorithms are constantly changing, meaning SEO strategies are constantly changing as well. Among the more recent changes that Google has made is the decreasing importance of keyword ranking. The days of keyword stuffing to improve your rank are over. In fact, the idea of keywords is becoming largely irrelevant. For this reason, Hubspot and many other digital marketing tools are removing their keyword ranking tools. As Google shifts its emphasis away from keyword rank, smart SEO strategists will do the same. Here’s everything you need to know.

A website is essential to the success of your business in the modern age, and a quality website will help establish the trustworthiness of your brand. However, a good website will only get you so far if your potential customers can’t find you on the web. To have a truly successful website, it will need to be ranked well on Google to help your potential customers find it. We’ve broken down the methods to improve your website’s ranking and ensure that your potential customers find you on Google.