Formally known as home service ads, Google has changed the name and rebranded its local service ads to reflect searches and services that are outside users’ homes. These ads are another opportunity to appear on the search results of Google, a coveted position for businesses looking to market their businesses online. Local service ads are fairly new, and have just recently become available to more industries and markets than ever before, making more businesses eligible for this service. If you’re interested in using local service ads for your business, we’ve broken down everything you need to know.