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The Expectations vs. Reality of SEO

Posted by Liza Cormier on Mon, Oct 05, 2020 @ 02:40 PM

Search engine optimization (SEO) is one of the fundamental elements of any marketing strategy. Most businesses looking to utilize SEO know that they want to rank higher among search engines, but don’t necessarily know how to get there. In this blog, we’re going to go over common SEO practices and the expectations associated with each, as well as the realities. 

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Topics: SEO, SEO Basics

Tips for Doing Keyword Research for SEO

Posted by Liza Cormier on Tue, Sep 15, 2020 @ 04:24 PM

 

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Topics: SEO, Keyword Strategy

How SEO and Accessibility Correlate

Posted by Liza Cormier on Tue, Sep 08, 2020 @ 11:43 AM

SEO and accessibility are strongly correlated when it comes to ensuring websites are usable by the people visiting them. Before we get into how the two intersect, let’s go over what web accessibility actually is. 

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Topics: SEO, Web Accessibility

The Impact of Coronavirus on SEO [Infographic]

Posted by Liza Cormier on Fri, Aug 07, 2020 @ 05:16 PM

From an SEO standpoint, there has been an overwhelming amount of data that is being analyzed about the impact coronavirus has had on various industries. People have spent more time on their devices looking up news coverage, updates on COVID-19 cases around the world, and more importantly, where they can find toilet paper and hand sanitizer near them.

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Topics: SEO, SEO trends 2020, COVID-19 Response

Top SEO Trends for 2020

Posted by Dean Ravenola on Fri, Jan 17, 2020 @ 12:26 PM

2020 is here, and over the past year, SEO has changed drastically. While the fundamentals of getting websites to rank higher haven't changed, the strategies involved are constantly evolving. Recently, three different types of search have been trending upwards, and are predicted to play a major part in attaining SEO success in the new year. Here are the top SEO trends you need to know about in 2020:

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Topics: SEO, SEO Tips, long tail seo, SEO strategy, seo performance, Future of SEO, SEO Marketing, Local SEO, SEO Trends, SEO content, SEO strategy 2020, SEO trends 2020, SEO 2020

What is the BERT Google Algorithm Update?

Posted by Dean Ravenola on Sat, Dec 07, 2019 @ 11:11 AM

One of the biggest changes to Google's search system in years has arrived, BERT. BERT stands for Bidirectional Encoder Representations from Transformers. In plain English, this means that BERT is a neural network-based technique for natural language processing pre-training. Still confused? Put as simply as possible, BERT will help Google's search engine understand language a bit more like we humans do. With this new algorithm update, Google will be able to better comprehend the nuances and context of words used in searches and therefore produce more relevant results.

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Topics: SEO, SEO Tips, long tail seo, SEO strategy, seo performance, Google Algorithm, Future of SEO, Google updates, Google, SEO Company, SEO Marketing, Changes to Google, SEO Trends

How Do I Optimize My Website for Voice Search?

Posted by Jeffrey Cohen on Thu, Dec 05, 2019 @ 02:48 PM

Hey kids…a new sobering statistic: According to the PEW Internet Research Center - By the year 2020, half of all internet searches will be voice searches. This is because Siri, Alexa, Google Assistant, and Mobile phones are more popular than ever.

So, in order to prevent loss of market share or get a leg up on the competition and actually gain market share, marketers and designers should start a shift to allow for voice search to ensure there’s a smooth, natural experience for voice search users. Responses must be conversational, actionable and easy to understand. So how do you Optimize your Website for Voice Search?

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Topics: SEO, SEO Tips, SEO strategy, internet marketing tips, blog tips, blogging tips, Voice Search Optimization, Voice Search, Digital Marketing Tips, SEO Trends

The Ultimate Guide for Growing Your Business Online

Posted by Dean Ravenola on Mon, Nov 25, 2019 @ 01:54 PM

Nowadays, there are a plethora of different ways to grow your business online. Some options, such as paid search or social media advertising, require an investment but produce faster results. Other strategies, such as search engine optimization, can be done for next to nothing but could take longer to show significant results. Although it may seem easier to focus on one marketing tactic at a time, the most effective campaigns actually utilize a combination of different marketing approaches at the same time. By using multiple digital marketing tactics in tandem, you can increase brand awareness, drive more traffic to your website, and convert more leads into sales all from the comfort of your home. Here are some of the best ways to grow your business online so you can figure out what combination is best for your company.

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Topics: Social Media Marketing, SEO, website redesign, Paid Search Marketing, SEM

3 Types of Digital Marketing to Generate More Leads [Infographic]

Posted by Dean Ravenola on Mon, Nov 11, 2019 @ 01:18 PM

Generating a healthy amount of leads can be a difficult task no matter what industry you work in. However, with the help of digital marketing, you can turn your website into a lead generation machine! Digital marketing takes advantage of online channels such as social media and search engines to drive more potential customers to your company website. Although there are a number of different effective marketing strategies, here are three of the best kinds of digital marketing for generating more leads...

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Topics: Social Media Marketing, SEO, Search Engine Optimization, digital marketing, Search Engine Marketing, SEO Basics, Paid Search, Digital Marketing Tips, Digital Marketing 2020, Paid Search Marketing

How to Create Content Optimized for SEO

Posted by Dean Ravenola on Mon, Nov 04, 2019 @ 01:05 PM

Writing content for Search Engine Optimization is an incredibly important skill when creating any kind of online copy. Whether you are writing about a new line of products or discussing the different services you offer, tailoring your content for SEO can drive significantly more traffic to your website by helping people browsing the web easily find your content. Let's explore the basics of creating content for SEO...

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Topics: SEO, SEO Tips, SEO Marketing, SEO Basics, SEO Factors, SEO in 2019, SEO content

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