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5 Quick Tips To Refresh or Repurpose Old Blog Content

Posted by Brandon Choquette on Mon, Nov 28, 2022 @ 01:04 PM

Fresh content is at the heart of your inbound marketing and SEO efforts. Posting new, fresh, and engaging content helps users to find you, spreads the word about your brand, and can get people interested in what you have to say and offer. Now imagine being expected to crank out new content day after day and month after month with no sign of respite!

Even for gifted writers, that sounds quite daunting. What's a writer to do? The answer is simple: repurpose your best blog material and turn it into fresh, new material that can bring in more traffic and higher conversion rates. This tactic only works if you do it well, so take heed. This blog offers five quick tips to help struggling content creators to refresh or repurpose old blog content.

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Topics: SEO, blog post, content, CT Inbound Marketing, website traffic, Google, eBook, conversion rates

6 Signs Your Website Needs an SEO Audit

Posted by Brandon Choquette on Tue, Oct 11, 2022 @ 08:00 AM

 Are you looking to improve your rankings in Google? Of course you are— it’s an important item featured on the To-do lists of digital marketers across the world. Most marketers understand and appreciate that an effective SEO strategy is a critical component of any online marketing strategy.
Despite the growth of social media platforms, there’s no denying that people still rely heavily on search engines for relevant information, including researching companies and their products and services.
So naturally, if you want your business to be found and stand out from the masses, you need to show up near the top of these searches.
You may already have an active SEO strategy in place for you website, but are you seeing the results you want, or are you stuck, middling on page 5 of Google search? This post discusses several SEO mistakes that indicate it may be time for a full site SEO audit.

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Topics: SEO, SEO Audit

Why SEO is a Good Long-Term Strategy

Posted by Sarah Gamache on Wed, Sep 07, 2022 @ 09:59 AM

Search engines have revolutionized the way we market. Looking back, businesses used to compete for television airtime during popular shows. Now, businesses are competing for that number one spot on Google or Bing. For any small or large business, search engine optimization should be at the front of your marketing strategy to guarantee lasting success. Here’s why SEO is a good long-term strategy for your business.

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Topics: SEO, Digital Marketing for Small Businesses

Why You Need SEO for Your Small Business

Posted by Sarah Gamache on Mon, Apr 25, 2022 @ 02:00 PM

 

When you think of digital marketing, you might think of email blasts, social media posts, and text reminders. Did you know there is actually much more to digital marketing than just creating an ad and sending it to your target audience? Search engine optimization (SEO) is now a necessary tool for any small business's digital marketing strategy. If you want customers to find your business online before they find others, then you need SEO as a main component in your strategy. Here are the top reasons why you need SEO for your small business. 

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Topics: SEO, Search Engine Marketing, Digital Marketing for Small Businesses

What are the Best Digital Marketing Strategies for Small Businesses?

Posted by Sarah Gamache on Tue, Apr 19, 2022 @ 03:50 PM

As a thriving small business, it is vital to have digital marketing strategies that generate online traffic to your products and website.

If you have just created a small business you might be asking, “What are the Best Digital Marketing Strategies for Small Businesses?”. Here are some of the best ways to boost your digital marketing as a small business.

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Topics: Social Media Marketing, SEO, digital marketing, Paid Search, Digital Marketing for Small Businesses

The Expectations vs. Reality of SEO

Posted by Liza Cormier on Mon, Oct 05, 2020 @ 02:40 PM

Search engine optimization (SEO) is one of the fundamental elements of any marketing strategy. Most businesses looking to utilize SEO know that they want to rank higher among search engines, but don’t necessarily know how to get there. In this blog, we’re going to go over common SEO practices and the expectations associated with each, as well as the realities. 

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Topics: SEO, SEO Basics

Tips for Doing Keyword Research for SEO

Posted by Liza Cormier on Tue, Sep 15, 2020 @ 04:24 PM

 

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Topics: SEO, Keyword Strategy

How SEO and Accessibility Correlate

Posted by Liza Cormier on Tue, Sep 08, 2020 @ 11:43 AM

SEO and accessibility are strongly correlated when it comes to ensuring websites are usable by the people visiting them. Before we get into how the two intersect, let’s go over what web accessibility actually is. 

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Topics: SEO, Web Accessibility

The Impact of Coronavirus on SEO [Infographic]

Posted by Liza Cormier on Fri, Aug 07, 2020 @ 05:16 PM

From an SEO standpoint, there has been an overwhelming amount of data that is being analyzed about the impact coronavirus has had on various industries. People have spent more time on their devices looking up news coverage, updates on COVID-19 cases around the world, and more importantly, where they can find toilet paper and hand sanitizer near them.

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Topics: SEO, SEO trends 2020, COVID-19 Response

Top SEO Trends for 2020

Posted by Dean Ravenola on Fri, Jan 17, 2020 @ 12:26 PM

2020 is here, and over the past year, SEO has changed drastically. While the fundamentals of getting websites to rank higher haven't changed, the strategies involved are constantly evolving. Recently, three different types of search have been trending upwards, and are predicted to play a major part in attaining SEO success in the new year. Here are the top SEO trends you need to know about in 2020:

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Topics: SEO, SEO Tips, long tail seo, SEO strategy, seo performance, Future of SEO, SEO Marketing, Local SEO, SEO Trends, SEO content, SEO strategy 2020, SEO trends 2020, SEO 2020

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