ImageWorksBlog

Videos have been one of the most popular types of content on social media for the past few years. According to a 2018 HubSpot study, 54% of consumers wanted to see more video content from a brand or business they support. Clearly the demand for video content is still on the rise.

So just what kind of video content should you be producing? There are so many different types of video formats that it can be difficult deciding which is the best for your company to utilize. That's why we at Imageworks LLC compiled the most successful kinds of video content into a comprehensive list for digital marketers.

The Internet is becoming increasingly visual, and videos are the fastest growing marketing technique on the web. Videos are a great from of marketing because they allow companies to share a lot of information in a way that is much more digestible than a paragraph of text. Users love videos because they can consume them at their convenience, feeling more entertained than just reading through content. Videos are more likely to grab users’ attention and keep them engaged for longer.

Digital marketing is in a constant state of change. Google ranking algorithms and social media algorithms are always changing, causing digital marketers to constantly adjust their strategies to keep up. Websites aren't the only ones making changes, though. As the internet changes, the way people consume content changes as well. People's attention spans are shrinking, causing them to breeze through articles, only skimming the headlines.

As the Internet becomes an increasingly visual place, video marketing grows in importance. People on the internet are watching more videos, and they favor videos over written content. There are many different platforms for video marketing in 2018, and each platform has its own best practices for a successful marketing video. In order to create a successful digital marketing strategy, you should include effective marketing videos.

Necessary? We can't say for sure because there's always "that one" situation. Suggested? Absolutely! It is no secret that video marketing is on the rise exponentially and taking over our content marketing platforms near and far. From social media networks and web pages to digital billboards and other displays, there has never been a time where video marketing has played such an impactful role in the way brands get messages to their audiences. YouTube is now the 2nd largest search engine in the world, next to Google. YouTube processes more than 3 billion searches a month and 100 hours of video are uploaded every minute (source). If your content marketing strategy does not include video, it's time to get filming, or if thats not your specialty, contact a CT Video Marketing Agency! Check out the infographic (source) below to see some more eye opening information regarding the impact that video marketing is playing in todays market.

Recent trends in video marketing are rapidly altering the way we consume online content; therefore, marketers must step up their games too. In fact, according to a BizReport citation of Brad Jefferson, CEO and cofounder of Animato, "If marketers want to remain competitive next year , they'll need to create videos for every aspect of their business. Video platforms will continue to push the envelope of creativity in video, adding new features and use cases that marketers will need to move on" (Source). Jefferson went on to state that "it's clear that people want to watch more video and by the end of 2016, video is expected to account for 80% of all Internet traffic” (Source).

Of course, Your video marketing strategy plan doesn't need to be super detailed, considering that the performance of your first few videos will suggest which modifications you need to make, however, it's important to know how you will align video content with your company goals. So, we have prepared this post to help you come up with your first video content strategy!

It's holiday shopping season already!? 2016 flew by and it's important for Connecticut businesses to have their holiday marketing material ready to go. Brands should constantly be seeking new and improved ways to capture the eyes and ears of their audience. Research over the past year has proven that video marketing is the rising star of content methods and is among the most successful ways for B2B and B2C brands to convert their consumers into customers. "65% of executives visit the marketer's website and 39% call a vendor after viewing a video" and "82% of users are agreeing that they watch videos on a regular basis of users are agreeing that they watch videos on a regular basis." Data in the graphic below displays the overwhelming impact that video content can have on your Connecticut businesses in the months to come. 

You want more and more qualified people to find your business's website, but business owners frequently find it difficult to grow certain sources of traffic even after investing heavily.

Solid traffic improvement is crucial for increasing conversion rates over time; however, before you even think about adressing conversions, consider how you can attract qualified traffic that will ultimately help you to generate more revenue.

At this very moment, videos are an incredibly valuable marketing tool, as they can drive engagement and generate even more purchasing activity from your customers. In fact, in terms of engagement, videos are like an image on steroids. Not only do videos provide a surge of energy to your site’s traffic, but posting videos on YouTube and your website can help to improve your SEO as well.  We understand that there is a barrier to creating videos, as video production can be quite difficult; however, with the advent of smartphone video, it isn't that difficult for your business to create a quality video at a low cost.