You have some great products and services to offer and now it's time to showcase your work by creating a website. Of course, you want your website to be successful so people can find you, learn more about your products and services, as well as continue to generate traffic and increase sales. However, what does it take to create a successful website? This post discusses 5 things you need to do before designing a website so that you have a creative, appealing and prosperous website.
The process of web design from start to finish may seem simple but in actuality, there are several elements that take time and precision to get the look and functionality you desire. As you work with your web design company, offer them and idea of the tone and appearance you want from your site. A professional company will be able to implement your ideas as well as offer advice of what may be more engaging to viewers. Below is a general outlook of each stage you will encounter throughout the design process with your CT web design company.
There is a distinct difference between amateur websites and the work of a professional development team. If you don't see the value in hiring a firm, then you can stop reading now-- GoDaddy is the place for you. Essentially, there are two types of website builders and customers: there are those who need and produce commodity websites and those who need the website to produce actual leads, a return on the investment, and a relationship with someone who can get them down the road.
Here's something to think about: These days, A bad Website can be worse than no Website at all. Really! Think about that for just a moment. No Website at all means you might not believe in online marketing, and that's okay. Although many of my competitors (trust me, I've spoken to them...) would argue with me, even I am not convinced that every company needs a Website. However, a bad Website could mean so much more for your company.
There are more than 700 million Websites on the internet since the dawn of the web happened almost two decades ago. Google gets 2.7 trillion searches each month, 119 million tweets are tweeted per day, and every 60 seconds more than 5,000 web pages are created. Wowzers, when you really stop to think about it, being on the internet, pretty much a big deal.
Organizations and businesses who need to create an software solution to a business problem have two choices. Purchase and "off the shelf" system that is readily available and can be implemented, or decide to have a custom software development solution built around the organizations specific needs. So how do we compare Custom Application Development Vs. Off the Shelf solutions?
Here at Image Works, we get a lot of questions regarding website redesigns. How often should you update? How should you handle redesigning your website? Does it have to be totally redone? What should change and what should stay the same? If you're struggling to decide whether or not you need a website redesign ask yourself: "Why am I redesigning my web page?
There are plenty of ways to drive your inbound marketing campaign straight into the ground. Yes, we're starting off this post a little on the negative side of things; hey it's Monday, we need our afternoon caffeine, and we promise to swing it back up to Hubspot-happy by the end, so humor us for now. Anyways, you could send spammy e-mails to unsuspecting bystanders, rip off other marketers' content, keyword stuff, and the list goes on. Above all else however, there is one thing that will absolutely doom your inbound marketing from the beginning: failing to create your buyer personas.
Hubspot has stated that every marketing action you make should be dictated by your buyer personas. You know how much we love Hubspot, (check out why here) and we think this statement is probably one of the smartest they've made. Why? Because valuable content is at the core of inbound marketing. One of the determining factors of its value will be how useful it is. If you don't know who your buyer personas are, then how are you going to produce content that is useful to them?
For those of you who aren't 100% familiar with this term yet, or even if you are, we'll quickly review what exactly defines a buyer persona. By definition, buyer personas are fictional characters who represent a brand's ideal customers. It's common for businesses to have more than one ideal customer, and for that customer to change depending on the growth or goals of the business. When developing these personas, you should consider factors such as:
What is a responsive web design?
You may have noticed lately that some of your favorite websites have been redesigned. The designs may seem wider than usual, and if you shrink your browser the content resizes to fit. While they may seem like just small changes, we promise that website designers are not trying to trick you. Right now, there is a major movement of companies and organizations shifting to match the visual consumption habits of their audiences and buyer personas. This shift has lead to the creation of responsive websites; websites that adjust to the consumer's viewing needs.