In the digital age, most people do research online before doing business with a company, whether it’s a big purchase like a car or something as small as a latte from a local coffee shop. Online reviews on Google, Yelp, and other services are often an important part of this research, as users are eager to learn about past customers’ experience. Because online reviews are such a big part of your company’s online reputation, many business owners and managers worry about the impact that negative online reviews can have on their business. Wondering what to do about a negative online review? Check out the tips below.
When your business receives a negative review, it can be very stressful. Unfortunately, negative reviews are inevitable. If your business has received a negative review, don’t panic. Instead, take the following steps to ensure that it’s handled appropriately to maintain a positive public image for your company.
One of the most important things to remember when receiving a negative review is to always respond. You should never ignore a negative review, as it will give the appearance that you don’t care about your customers or their feelings. It’s important to make every customer feel heard and cared about. When you respond to a negative review, you reinforce the idea that your company cares about its customers.
Online reputation can be difficult to manage. Today, with so many consumers posting, reading, and sharing online reviews of local businesses on sites like Yelp, TripAdvisor, Google, and Foursquare, it is critical for every business owner to actively manage and monitor online reviews, which are a major factor in shaping reputation. So what should you do when you get a bad online review? How should you respond when your reputation is on the line? Here are some tips to help you handle the situation.