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Web Design Terms For The Non-Designer

Posted by Jeffrey Cohen on Wed, Oct 23, 2013 @ 11:55 AM

Sometimes, being a marketer means, well, being more than a just a mere marketer. One day you're a blogger, after that a social media socialite extraordinaire, and then, the next thing you know, you're a graphic designer working on mock ups and guides. Okay, maybe you won't really be creating client's website design mock ups, but truthfully, even marketers design and create visual content. For example, you could encountered situations where clients ask you to come up with infographics, CTAs, eBooks, guides, or memes for their website, and your company's true designer may not always be available.

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Topics: web design, Web Design Terms, Website success, Web development, Web Marketing

Why Isn't My Website Successful?

Posted by Kristina Chester on Fri, Sep 13, 2013 @ 08:30 AM

There are more than 700 million Websites on the internet since the dawn of the web happened almost two decades ago. Google gets 2.7 trillion searches each month, 119 million tweets are tweeted per day, and every 60 seconds more than 5,000 web pages are created. Wowzers, when you really stop to think about it, being on the internet, pretty much a big deal.

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Topics: web design, website development, Why isn't my website successful, Website success, Web development, Web Marketing, website traffic, Website, Web Content

How Should I Handle My Website Redesign?

Posted by Kristina Chester on Fri, Aug 23, 2013 @ 10:33 AM

Here at Image Works, we get a lot of questions regarding website redesigns. How often should you update? How should you handle redesigning your website? Does it have to be totally redone? What should change and what should stay the same? If you're struggling to decide whether or not you need a website redesign ask yourself: "Why am I redesigning my web page?

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Topics: website redesign, web design, website development, Web development, Web Developers, CT web design

Biggest Ways to Screw Up Your Web Design Project

Posted by Danielle Allard on Fri, Jul 19, 2013 @ 08:43 AM

If you've visited the ImageWorks office before, you may have met our very charismatic and loveable graphic designer, Ray. Ray creates some of the most beautiful websites I've ever seen for our clients, but occasionally the process to achieve such beauty can be a bit rocky. Not much throws off our whistling, singing, chair dancing designer, however there are a few choice words and requests that will cause the face you see in that picture to appear.

Our interview was not just to give Ray a few minutes of haphazard therapy. We want our customers and readers to get the website they've always wanted and knowing how to effectively communicate with your designer will save time, money, and relieve frustration of your own. Here we're giving you a list of things that make will make a graphic designer cringe, in hopes you'll then be able to avoid experiencing such a mean mug like this one first hand.

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Topics: website redesign, web design, Web development, Web Developers, Web Marketing, CT web design

10 Questions You Should Ask Before Hiring a Web Design Firm

Posted by Danielle Allard on Wed, Mar 20, 2013 @ 02:05 PM

Choosing a web design firm is no easy task. Businesses have thousands of options available to them, and the Google search results alone can prove to be overwhelming. A website is a fundamental marketing tool for your business and one of the key factors in determining its success. That being said, choosing the right web design firm to support your needs is critical. Before deciding on which web design firm to work with, you should outline what you want your site to do. Will visitors be purchasing products or services from your site, requiring an e-commerce shopping cart? Do you need a basic site that will be primarily used for contact information? Laying out your needs and wants beforehand will help to narrow down which web design firm can give you the best results. When you're ready to start the process of selecting a firm, there are certain questions you'll want to have the answer to before making your final decision. Use the following list to help you decide which web design firm is best for your business.

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Topics: SEO, website redesign, web design, website development, Search Engine Optimization, Web development, Web Developers, cms, Web Marketing, website traffic, E-Commerce, CT web design, Web Content

5 Web Design Mistakes You Should Never Make

Posted by Danielle Allard on Wed, Mar 13, 2013 @ 01:51 PM

Your website is a critical component to the success of your business. Visitors will judge your business based on what they see on your website, so first impressions are everything. If your website is poorly designed, chances are these visitors aren't going to buy whatever product or service you may be selling. Many businesses cut corners and opt for whatever is cheapest or choose the do-it-yourself option. Often these options will have the opposite effect and actually thwart prospects from engaging with you further. If you are considering a new website or redesigning an existing one, here are 5 web design mistakes you should never make.

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Topics: Lead Generation, website redesign, web design, Web development, website traffic, Web Content

Best Web Developers in Hartford CT

Posted by Kristina Chester on Wed, Feb 06, 2013 @ 05:15 PM

ImageWorks has been designing websites for over 15 years and can recognize talented web developers when we see one. If you are looking for a CT web design company, you have a few options in the Greater Hartford Area. The following firms are good examples of web development companies who like us, can create high quality web sites. 

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Topics: Social Media Marketing, web design, website development, Web development, Web Developers, Web Marketing, Outbound Marketing, Web Content

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