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How to Improve Your Content Performance

Posted by Liza Cormier on Thu, Jul 16, 2020 @ 02:14 PM

Regularly posting content for your business is important in order to stimulate brand awareness as well as define your target audience by analyzing the different demographics you’re attracting. Good content is one thing, but great content will see far better results. There are various marketing tactics you can utilize to make some great content that not only performs, but hopefully results in conversions. Keep reading for more detailed ways you can improve your content performance.

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Topics: Content Writing, website content writing tips

How Quality Content Can Transform Your SEO Efforts (Infographic)

Posted by Brandon Choquette on Fri, Jul 15, 2016 @ 01:00 PM

Search Engine Optimization (SEO) has experienced a growth spurt in recent years— now it’s no longer plausible to stuff web pages with keywords and hope Google notices; rather, it takes a much more nuanced and detailed approach founded on original content that will offer value to visitors, while also attracting search engines and helping sites to move up the natural search rankings.
Of course, as the years pass and technology grows more sophisticated, Google has opted to highlight a quality over quantity approach. Ultimately, sites that offer their visitors valuable content are going to be viewed more favorably by search engines, and will appear higher in search rankings.
To help cement this idea, take a quick look at this Brafton Infographic, “Why Content For SEO"

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Topics: SEO, Content Writing

What Are The Content Marketing Predictions For 2016 (Infographic)?

Posted by Kelsey Ringuette on Fri, May 20, 2016 @ 04:03 PM

Have you ever heard the term, content is king? If you haven't yet, this term is important because content marketing is taking 2016 by storm and is predicted to continue generating traffic for businesses with an online presence. Content marketing is vital to provide prospects with intriguing and informative content as well as utilizing content creation such as blogs for search engine optimization purposes. Check out the infographic below, created by Curata, that explains in more detail the content marketing predictions for 2016. 

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Topics: blog content, content marketing campaign, Content Writing

What You Should Know About Content Marketing But Probably Don't

Posted by Kelsey Ringuette on Fri, Apr 22, 2016 @ 02:24 PM

Content is important to advance your business and generate more leads to your Website. The purpose of searching online is to find significant information and quality content that answers common questions that people have. Content marketing is the practice of creating and distributing content that is intriguing, informative and beneficial to prospective customers. Quality content then directs those customers back to your website, where you can generate leads and sell more products and services. This article discusses how to ensure success with effective content marketing with the qualities you didn’t know how to do.

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Topics: Content Writing, visual content

What Are The Benefits Of Hiring A Company To Write Your Website Content?

Posted by Kelsey Ringuette on Wed, Oct 28, 2015 @ 02:04 PM

What are the benefits of hiring a company to write your website content? This is an important question because it is going to be a long-term commitment and trusting relationship. This article will explain the some of the benefits you can gain from hiring professional content writers.  

Publish Quality Content On A Regular Basis

You are busy and have a business to run. Having the time to write content on a regular basis can be very difficult, especially when trying to keep up with quality content including effective keywords. Just publishing content with no meaning or quickly written material can tarnish your brand. Hiring professionals to get out the right information on strict deadlines will help you build up your brand and will save you time on other components for growth. Content writers understand the importance of deadlines and targets and respect the time it takes to produce quality content, such as blogs and well written landing pages, that positively represents your brand. Developing an online web presence requires a a certain type of discipline and the content writing company will be a part of your marketing strategy. If a content writing company cannot provide this work and on a scheduled time, there is no use hiring it.

Save Time And Money 

Outsourcing your web content may seem expensive in the beginning but you'll benefit from the time you have to focus on other essential business components instead of trying to focus on aspects outside your area of expertise. You'll save time to focus on strategic company management while benefiting from the increase in customer traffic and higher conversion rates. It's a strategic investment that will require a little communication and participation from both parties but over time, start-up information will not be needed and both can get back to doing what they do best. 

Proper Brand Development 

You can visualize what direction you want your business to go but it can be difficult to get your message across in a way that appeals to specific prospects. That's where a content company will come in and create the message that properly develops your brand using effective keywords to spread that message to as many prospects as possible. A good message appeals to customers but a great message transforms those customers into loyal leads. Your brand should grow and build relationships and keep up with their thoughts and interests. A professional content writer can keep your brand focused instead of straying off the path with a confused message that pushes prospective customers away. 

Business Expansion

An important factor to develop your business and help it grow is to spread the word about your services and products. Writing creative content alone isn't going to get the numbers you are looking for. Target keywords in that creative content with profound knowledge of SEO strategy is going to be how people find your site and work. With this in mind, having someone who can effectively produce this type of work and not abuse the amount of use, will keep you from getting penalized destroying your reputation and furthering you from success. 

Establish An Audience On Social Media Sites 

Social media is an essential way to communicate to a vast audience. However, you want to keep your brand in tact and have an appropriate following on these sites. Gaining the appropriate audience and maintaining their interest takes time and effective posts. Constantly posting about your business and what you do will bore them and they will go follow someone else. You can have a content writer schedule posts that will promote your informative and creative blogs, promotional items and landing pages as well posts about other news similar to your business. All these aspects will get you noticed and bring in quality customers that help promote your business because of their satisfaction with your work. 


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Topics: Content Writing

How Do I Turn Blog Readers Into Blog Subscribers?

Posted by Kristina Chester on Fri, Jul 18, 2014 @ 02:34 PM

If you haven't figured it out by now, content is a very useful (and necessary) part of the wonderful world of inbound marketing. Many successful companies use content in a number of ways including videos, blogs, and infographics to improve their lead generation and to grow their businesses. For many inbound marketers however, business blogging has become one of the most effective platforms for publishing and maintaining great content.

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Topics: content marketing, blog content planning, blog subscribers, Inbound Marketing, blog, Content Writing, Blog Traffic, Blog Posts, Business Blogging, Web Content

Blogging Tips Checklist: 5 Proofreading Tips You Cannot Forget

Posted by Jeffrey Cohen on Wed, Jun 11, 2014 @ 03:42 PM

Proofreading is essential before anything representing your brand is seen in print. And we’re not just talking typos – the online world has given us plenty more things to think about before we publish. Running spell-check or relying on your designer is not always going to do the trick. But by following this simple check-list, you should achieve your desired end-result.

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Topics: blog writing ct, CT Inbound Marketing, Content Writing, blogging tips

5 Ways to Improve Your Content Marketing Quality

Posted by Kristina Chester on Wed, Nov 13, 2013 @ 03:33 PM

Every content marketer is under constant pressure to produce some form of content. However, you can't just push out any old half written, half thought out article if you're looking to attract customers. There is a demand for high quality content, but high quality content can take a long time to create and you may not have the time to devote to do it.

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Topics: content marketing, Inbound Marketing, Content Writing, Content Optimization, Content Quality

Content Marketing: A Beginner's Guide (Infographic)

Posted by Jeffrey Cohen on Wed, Oct 16, 2013 @ 09:40 AM

What is Content Marketing?

Content marketing has become a great way to provide free content to customers in exchange for their attention. In fact content marketing has become such a popular option that 90% of organization market with content.

Basically, the goal of content marketing is to attract and retain customers by consistently creating and publishing relative, original, and creative content. Content can come in many different forms, like: blog articles, infographics, videos, podcasts, white papers, eBooks, and (many) more. By providing this information about your products and services to your prospective customers, they may in turn reward you with their business and loyalty.

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Topics: Social Media Marketing, content marketing, content marketing campaign, CT Inbound Marketing, Content Writing

What I Learned As an Inbound Marketing Intern

Posted by ImageWorks Intern on Fri, Aug 09, 2013 @ 03:55 PM

I have always believed that you’ll learn 10 times more about any subject through experience as opposed to a classroom, an article or a second-hand story. My time spent as an inbound marketing intern only reinforced that belief. There was almost too much to learn and I feel like I only scratched the surface, but here’s the big take-aways that I’ll carry with me for the rest of my career.

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Topics: SEO, Search Engine Optimization, content marketing, content, content marketing campaign, Web Marketing, Inbound Marketing, blog, inbound marketing lessons, Content Writing, inbound marketing blog, Web Content

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