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Even if you understand and passionately advocate for the merits of Inbound marketing, convincing your boss to see the light may not always be an easy task. Executives, directors and other leadership roles have to make challenging decisions on a daily basis, especially when budget and company resources are at stake. So, it's understandable why an executive may not have a welcoming attitude towards Inbound. However, making the case for inbound marketing shouldn't be a daily frustration: here are a few simple tips to keep in mind as you attempt to get your boss on board with inbound methodology.

Inbound marketing methods are constantly growing and advancing , yet it's difficult for some businesses to implement a method they don't fully understand. There has been a significant shift in the way consumers make decisions and purchases. The accessibility of no-cost, high-quality information online has quickly changed the way consumers purchase and businesses communicate to those consumers. As the online purchasing world constantly increases it may be surprising to hear that a lot of businesses are still hesitant to implement "new" marketing methods. In this post, you'll learn the few primary reasons why businesses are hesitant as well as how to overcome those common fears. 

Close your eyes and imagine three logos. More than likely, that was an easy task and may not even be brands that you regularly purchase from. However, they are popular for a reason and were designed to be remembered. So how do you construct a memorable logo? This article discusses tips to ensure a successful design that people can't help but remember.