It's holiday shopping season already!? 2016 flew by and it's important for Connecticut businesses to have their holiday marketing material ready to go. Brands should constantly be seeking new and improved ways to capture the eyes and ears of their audience. Research over the past year has proven that video marketing is the rising star of content methods and is among the most successful ways for B2B and B2C brands to convert their consumers into customers. "65% of executives visit the marketer's website and 39% call a vendor after viewing a video" and "82% of users are agreeing that they watch videos on a regular basis of users are agreeing that they watch videos on a regular basis." Data in the graphic below displays the overwhelming impact that video content can have on your Connecticut businesses in the months to come.
Connecticut Businesses | Holiday Marketing Tips
According to the statistics provided by HubSpot above, "90% of users say that product videos are helpful in the decision process" and that "92% of mobile video consumers share videos with others." Daily Facebook video impressions have risen from 1 billion to 8 billion in the past year alone. If creating an engaging, creative script sounds out of your realm, try turning one of your blog posts into a video!
ImageWorks, LLC | CT Inbound Marketing
When it comes to attracting, converting, analyzing, and integrating, there is nothing that is out of the reach of our capabilities. As a leading CT Inbound Marketing firm, ImageWorks LLC uses state of the art techniques and is focused on the success of your business. We work with you to improve your current marketing plan, overcome your challenges, achieve your goals, and meet deadlines. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.