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Why Should I Have a Responsive Website?

Posted by Kristina Chester on Wed, Jan 08, 2014 @ 04:05 PM

responsive websiteHaving a responsive website is more important than ever, simply because we live in a world of technology and mobile devices. At this point, i'm fairly positive that almost everyone browses the internet AT LEAST once a day from a mobile device.

That means, that ignoring mobile screens is just not an option from a modern marketing standpoint. When it comes to catering to normal desktop computers and mobile devices, you need to be proactive. If you aren't, you are really just hurting yourself by limiting your website and it's usability.

If you're still not moved, I urge you to take a look at some mobile site traffic statistics. You'll see that over time, mobile device usage is only going to rise, which actually makes sense since mobile devices are becoming so popular. So if you haven't made the switch to responsive it's time to research doing so. Here at ImageWorks, we believe in responsive websites. If you are interested in how this type of design can benefit you, keep reading!

Why Should I Have a Responsive Website?

1. Mobile usage is on the rise. According Smart Insights, in the United States, 25% of internet users only access the internet on mobile devices. That means, having a website that only caters to users on laptop or desktop computers is a big mistake. Because people are turning to mobile devices to search the web, it's important that your website still navigates with ease, and can adapt to whatever device users are well, using. Responsive websites can do just that. Having a responsive design for your website can ensure that your website is coded to adapt to all screen sizes, no matter what devices the website is being displayed on.

2. It improves the user experience. If the user experience on your website is not up to par, chances are you'll be turning away more potential clients than you want to. (If I were you I wouldn't want to turn away any!) It's important that users can easily navigate through your website so they can find what they are looking for without any added frustration. According to Google's Think Insights, if a user have a positive experience with your mobile website, that user is 67% more likely to buy a product or use a service. 

3. Responsive websites are preferred for SEO. If you didn't know it yet, Google has gone on record declaring that Google prefers responsive web design over mobile template. It's not because Google is being picky, but it is because responsive sites have a single URL making it a whole lot easier for Google's bots to crawl your site and index it! So, if your company's website has a responsive website, your business will be more likely to end up in internet user's Google search engine page results. Responsive websites also typically perform better, and are incredibly simpler to maintain than other avenues you could take, such as mobile templates.

4. Responsive websites are adapted for the future. A huge benefit of responsive designed websites are that they are specifically coded for screen size, not device. No matter the screen size someone is viewing your website, it will still have the proper look and feel for that device. And, since technology is always changing, having a responsive website can be a beneficial asset for your company. As new devices, like TVs, computers, tablets, or mobile phones, emerge in the future, your responsive site will be able to adapt, and still retain it's original design.

Interested in redesigning your website to be responsive? Click the button below for a FREE website redesign strategy session!

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Topics: responsive web design, web design, responsive website, mobile device, responsive design

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