Promoting yourself on social media can be a tough task. But there is an effective way to incorporate Instagram into your marketing scheme. Instagram might be a fun photo-sharing resource, but it can help promote your products and help generate conversation. Here are 4 ways to increase your Instagram campaign.
Show Off Your Products
Your products are your babies, and you should show them off. An image or video of a sneaker, necklace or whatever you're selling an easy way to connect with your audience. One of the best ways of doing this is taking a photo of someone in a relatable environment wearing the product. Take pictures and videos of your employees and customers. It makes your company look human and familiar to buyers. Another approach is reposting photos from consumers that include your products. Of course you'd give credit to the original photographer, but user-generated content shows how others like your product.
Add Hashtags To The Post
Hashtags ensure that you're engaging with other Instagram users, and help increase reach and visibility. Instagram allows a user to have 30 hashtags in a single post which feels a bit excessive for each submission, so we recommend finding a solid middle ground around 10 to 15. Incorporate your post with both custom hashtags and popular hashtags to get a wide range of results. This guarantees that thousands of people will see your post in popular searches while simultaneously tackling the smaller market with the less-popular hashtags. Plus, when using a custom hashtag, users can click it and see all the material you've posted. Make sure to write down your favorite/most common hashtags for future reference.
Put A URL into the Profile
The only place you can add a clickable URL to your Instagram is in your profile right below your bio. This is an important and effective way to generate traffic to your blog, product page or contest you're trying to sell to the general population. Instagram's URL functionality isn't permanent either, so you change your URL anytime you like. However, Google Analytics doesn't recognize mobile traffic coming from Instagram which can cause skewed numbers when you check your analytics. So instead of using a full URL, track the amount of clicks your link receives by using Google URL shortener or bitly.
Use Call to Action
In the photo's caption, you can use this space to be as descriptive as you feel necessary. Including a call to action such as "Click the link in my bio to check out my website" engages with your audience and helps drive traffic. As time goes by, if you have a product you're trying to sell, you can add incentives. It can be as simple as "For every 1,000 likes this photo receives, we'll take 20% off the original price". Make sure to keep the call of action as concise as possible.