Simply, every business wants to make money and thrive. This can only happen by having leads or better known as purchasing customers. Eventually, as your business grows, you want these customers to become loyal buyers of your services. First, you have to get the word out about what you provide and how your services can help a prospective buyer. So you set up social media posts and newsletters and have a strong following but now need to push the final step, the purchase. 

The right content on your site can make you stand out from the rest and shine. So the question is, what is the right content that will turn viewers into customers? You already have a site with eye-catching design, social media links and followers, an about me page and of course easy-to-find contact information but there is more content that you'll need to make your businesses grow. 

Testimonials 

Customer testimonials provide your company with credibility. People are wary about getting the right products and services that will be the most effective for the best deal. Testimonials are  great for people to know how good you are from someone who isn't making money from their sale. Whether or not you provide the best services out there, people are going to think you are just pushing for a sale. They want to know that your services will help and that you have good customer service from someone like them that was in the same position at one point. Proudly display your feedback allowing people to give a star rating and section that they can express their thoughts and opinions. 

Detailed Product Description and Visuals

Now that people heard from other buyers about you, they want to know exactly how your products and services work. Terms that make sense to you may not make sense to them. Simplify what you can do and how it works. Be specific and add steps or bullets to ease them into all the information that you can provide. Add visuals so they can see what your products look like. More importantly, people nowadays want to see the product in action to see the effective qualities it possesses. Remember, as said before, people want the best products and services for the best deal. Give them a quick video tutorial demonstrating the effective product, providing more confidence in their decision to pick you over the other guy. Add testimonial quotes in the video and any reasons why they can save money with you just don't make that the focal point. Make sure the video centers around what your product does and at the end you can add a quick tidbit of deals and money saving options. 

FAQ Page 

A Frequently Asked Questions page will provide answers to your policies and basic questions they may have. The page should at least provide the following:

• Your return or exchange policy
• Customer service contacts 
• hours of operation 
• Product description 

Make sure to add links to your landing pages on the FAQ content. This will allow for people to not only get the answer you provide, but also go to the a specific page to get more information on the subject. At the end make sure one of your questions is a call to action. Tell the prospect how to get more details, talk to a sales representative or buy the product. 

Follow Up Email and Discount

So you sent an email to someone who purchased a product and expressed your appreciation for their service and possibly sent them a discount to keep them coming back. That's great but the bar can be raised for the people who went to your site, was about to buy and then for some reason changed their mind. They could have left for several reasons but you hopefully want them to come back and eventually take the plunge and purchase. According to Baymard Institute, an average of 68.52% of online shopping carts are abandoned. You have already done your best to prevent this with great content, but reaching out to these indecisive buyers are a way for them to keep you in mind. Send them an email specifically about the products they were looking at and offer them a discount. They were already thinking about purchasing but now with a little more incentive, it may push them to buy. You can also add a link in your email to a landing page because it may be they didn't know enough about the service or product. Lastly, don't bombard them with useless emails and throw too much in their face. That's a good way for them to get overwhelmed or annoyed and move on to someone that isn't going to clog up their email. All they are going to do is put you in a spam folder and never look back.