Marketing is constantly shifting and new techniques arise quickly, making it imperative to keep up with the ever changing strategies of the online world. As Search Engine Optimization (SEO) rapidly grows, all the short cuts that used to be taken have become obsolete and now is the time focus on the new trends to grow your business. The article below will explain the top four SEO trends you need to follow.
Advanced Content
Sophisticated content that can effectively engage and inform will lead to a high level of credibility. Growing is all about the effort and time to create and build relationships with valuable customers. These customers want to know they can trust you and you know in depth about the topics and issues that surround a specific product or service. It will destroy your brand if you write content without proper research and exertion. This will make the brand look lazy and un-skilled in the topic at hand. Content is a strategic way to express passion and knowledge of your business while also spreading awareness through effective keywords for Search Engine Optimization. Blogging for businesses is a key component in SEO and should be taken seriously or prospect will not take you seriously. Keep in mind, blogging so you can overload on keywords will not get you noticed but in fact will penalize you because too many of the same keywords in one article will look like spam on search engines.
Mobile Integration Required
Slowly one by one businesses have been following the mobile integration trend but not everyone is mobile. Smartphones are everywhere and almost everyone has one. In such a technology dependent era, businesses cannot afford to no have a mobile presence. According to Statista, online shopping has increased by 5.1 million shoppers from 2014 to 2015. The statistics show that the number of shoppers will increase by 13.4 million shoppers by 2018. Now is the time to implement a mobile site so you can then further focus on the type of content that will effectively communicate with the users.
Social Media That Represents Your Brand
By now it should be obvious that social media is a vital component for growth. Social media shouldn’t be taken lightly because several people will find out about who you are and what you sell through the various online platforms. Know who you are as a brand and effectively represent that through your social media. Research what users like and dislike and create content that will excite and inform. Many business stick to what they know, which isn’t always bad, but keep your followers engaged. As long as you are staying on topic, it is okay to post something funny and witty. Avoid posting only promotional content because people will get sick of you. Strategically split your posts into promotions, blog articles and creative content from another source that is still in the same circle of your business’s brand.
Quality Content Trumps Link Building
Links are a great way for people to navigate your website as well as lead them to the right information. However, not too long ago business were being penalized for adding multiple unnecessary links to boost their SEO. Not too crazy of an idea until they were penalized, decreasing their site’s visibility on search engine platforms. Links should not be a quick fix to get you noticed, in fact, there is no quick fix but there are simple solutions. Quality content will boost your site, credibility and awareness. It shows when you take the time to get to know the people who need your products or services. This process may take time but it is important that the integrity of your site stays intact and you continue to deliver quality content to prospects and customers. This doesn’t mean you should stop linking because links are still important for every site. This information means that you need to focus on the most important part of what makes your business grow and that is the customer and customers want and deserve quality content.
