There are several factors that should be considered when budgeting for a website redesign. However, the process is important to ensure the your site is up to date and growing with your consumers. Redesign helps your brand develop and expand opportunistic capabilities as the market and technology grows. The cost of the redesign depends on the factors you are looking for your website and a professional agency will work with you to make sure you are getting quality service and the right material needed to help your business turn prospects into customers. The article below will describe some of the major factors that will influence the cost of website redesign. 

Content 

Content is very important because you can have the most creative web design out there but without quality content that resonates, your business will not grow. The costs may vary depending on the content needed. Do you need completely new content for each page that will require optimization, adding blogs, or refreshing the content and updating SEO?  The content on your website is vital to success and redesigning will help create content that inspires and easily engages your site. Optimizing content is also an important process to spread awareness of your products and services. All these components of your website's redesign will affect the cost. Each piece of your site is important for the flow and the content should have the same tone as the design and navigational strategy. Hiring a professional agency that specializes in providing quality content can be a strategic investment that will have more upfront costs but bring in people that lead to more customers. Professionals who specialize in effective writing strategies can also help train your staff with the skill set to continue on with creating quality content. 

Maintenance 

Simply creating a website does not mean the work is over. Your site will need constant maintenance for relevance and improvement. Customers want a business they can grow with and trust. Keeping up with the maintenance your site needs, shows that you are a passionate brand that is learning, growing and wants to stay relevant for your customers. If you are not constantly updating and checking your site, you may not notice certain factors such as broken links, connection errors or incorrect information that destroys your brand's reputation. Most agencies offer the maintenance your site needs to stay pertinent and avoid becoming a stale website people don't want to visit. A well maintained website decreases the chances of crashing, improves search engine rankings and helps your brand grow and flourish. 

Intricacy Of Web Design 

Web design is important and time consuming. There are several small pieces that strategically make the design of the website appealing. Something as simple as adding creative lines that lead the eyes through the site is something that can keep the flow of imagination and originality but may take time to create strategically. However, some websites require more technical design and functionality extras for a redesign such as advanced forms, user registration, a live chat section or linked forms. Detail is important and people will appreciate the time and effort that was put into the design and the navigational features that helps them get around your website with ease. The details in the design take an important planning process and creative scheming. Check out he graph created by HubSpot that shows what consumers really look for in a website. All factors are important but people most of all want a site with great content that is easy to navigate. 

Coding

Coding can be a difficult task to someone who doesn't understand the intricate components. Coding allows for and increasing development as well as expanding the capabilities you didn't have before. Designers should code to ensure the sights functionality and creative possibilities such as mobile integration. This factor can be costly because effective complex or lightweight coding takes time to be done correctly. If the coding requires complex or custom programming and integrations, this will increase your costs. Always discuss important factors with the agency you're working with to make sure they possess the coding skills needed and discuss what the costs may be for extra coding. 

ImageWorks LLC | Website Redesign 

Our custom CT web design solutions are built around your individual needs, and focused on your specific messaging, functionality, and inbound lead generation needs in mind. Our state of the art knowledge and continuous research and development efforts always take advantage of the newest technologies, insuring your project will be cross platform compatible, mobile ready, and easy to use. Over 14 years and a thousand projects, we have continually improved our process for understanding your business, defining your goals, performing a competitive analysis, translating your message to a compelling website, and integrating calls to action. This one-of-a-kind approach and un-paralleled level of experience leads to the creation of new business and measurable marketing results.

Check out the free website redesign session tab below.