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4 Factors That Affect the Cost of a Website Redesign Project

Posted by Catherine Hatch on Mon, Oct 16, 2017 @ 11:21 AM
Website Redesign Project Besides providing a convenient location for all the information surrounding your business, websites can establish company credibility and foster brand trust. With the explosive growth of online practices, it has become crucial for businesses to expand beyond a simple “brochure” site.   Business sites are often designed to support a product or service, generate sales leads, provide information for customers, media or press, and increase brand awareness. When websites fail to achieve any of those goals, many business owners decide to opt for a website redesign. So, what factors affect the cost of a website redesign project.

Advanced Functionality Will Drive Up The Price

If your website redesign project necessitates some advanced functionality such as a user registration system, or in-depth calendar, it’s likely this will increase the price, while also affecting the different tools you may choose to use for your website.

If you have the time, make a list of all the functionality that you need for your website as well as some functionality that you would prefer even though it’s not mission critical. This list will be very helpful for the web design company so they can more accurately determine the scope of the project and the associated costs.

Beyond that, if your website will require an integration with your CRM, eCommerce or any other third party system, this will necessitate additional costs. Integration costs will vary depending on how the two systems you are trying to connect are set up to interact. It could be a simple process or it may be complex, depending on the system.

Website Size & Number of Pages

The size of your website, including all of the pages that need to be transferred to the new website, will have a definitive impact on the cost of your redesign project. Simply, more pages means more content to organize and transfer over to the new website.

Additional templates and photography will likely increase the cost as well. Typically, this extra work is scoped out separately and is an addition to the final cost. The complexity and size of your design, as well as the number of revisions, will drive up the cost as well. If you need back-and-forth revisions or updates to the initial design throughout the project, additional time spent adds to the final cost.

Content Creation

This is an often overlooked aspect of a powerful website. In many cases, businesses like to transfer over content from their old websites, which is a suitable approach for keeping costs down. However, if you decide that it’s best to outsource the content creation for your website (meaning headers, blog posts, body content, and infographics) it will drive up the final cost.

Some companies may have a talented team with the right skills to rewrite the content themselves, and that works great; however, it’s critical that you don’t cut corners with content. Content is a direct investment into the success of your website. First impressions matter and bad content is too easy to spot. Content creation is an important investment if you want your website to be found on Google and resonate with customers.

Do You Need SEO Work Before Your Site Launches?

As a typical rule of thumb, your website will not be found on the web just because you launched it. It’s important that the websites’ SEO is set and ready to go and draw the attention of the search engines— this involves both onsite and offsite optimization.

Onsite optimization often refers to building and writing the website in such a way that the search engines as well as the human visitors will find it appealing. This is a specialized skill, and thus, you should expect to pay for it. Offsite optimization means submitting your website to search engines and directories, engaging in social media, providing your website with rich content, etc.

Prices for these services will vary widely. At the very least, you can request that the website design company transfer over your SEO work to the new website. This will take time and money, but it's better to have some SEO work done on your website, especially before it launches.

ImageWorks LLC | Website Redesign Projects

If you partner with a company like Image Works LLC that specializes in both responsive web design and inbound marketing, you can merge your design and marketing goals together to create an appealing website that effectively draws in website traffic, converts leads into customers, and makes it easy for users to find what they are looking for and communicate with your company.

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