Blogging has been a popular and important part of successful businesses' digital marketing strategies for many years. However, as the internet and the ways we consume content have changed, digital marketing strategies have evolved to suit these changes. With all of these changes in strategy, you might wonder if blogging is still relevant.
For the past four years, Orbit Media Studios has surveyed over 1000 business bloggers in hopes of gaining insight into the ever-changing world of business blogging. Over the course of these surveys one fact remains: blogging continues to yield stronger results year after year.
Although the trend of increasing success remains constant, many other aspects of business blogging have experienced significant changes. The process of creating a blog as changed, as has the content contained in blog posts. Hubspot put together the following infographic to summarize the results found in the fourth annual blogging survey.
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