Growing a dental practice has become more complex than ever before. Internet users have become increasingly savvy and have set expectations around researching dental practice reviews, services and expertise. Online video is a great tool that can be used to increase new dental patients this year.
Google has reported that 55% of internet users used online video before deciding about their health in 2019. Video should be uploaded to YouTube and embedded on your dental practice SEO Optimized, mobile-first website.
- An Office Walk-through
With the ease of shooting and uploaded video, recording a non-audio walk through of what patients will see when they first come to your dental office is a must have. If you are savvy enough, adding a voice over is highly recommended. See a simple walk through example below that is actively being used to highlight a dental practice.
- Dental Tips
Coming up with dental tips is too easy for dentist trying to grow their dental practice. Use simple tips to promote your expertise and engage with new dental patients.
- Encourage New Patients to Schedule a 6-Month Cleaning
A vast 85% of Americans believe oral health is exceedingly important to their overall health, but 42% do not see a dentist as often as they’d like, according to a 2018 survey conducted by Delta Dental Plans Association. Having a simple video reminding users to schedule a 6-month cleaning is a great way to add video content to your dental marketing plan.
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