Growing a dental practice has become more complex than ever before. Internet users have become increasingly savvy and have set expectations around researching dental practice reviews, services and expertise. Online video is a great tool that can be used to increase new dental patients this year.
Welcome to a new year, dentists want to know how to attract new dental patients. This article explains 7 dental practice marketing ideas for dentists that are certain to get them in front of new dental patients.
Starting October 1st 2019, Google will no longer be offering average position as a metric in Google Ads.
So, you’ve mapped out your Google Ad, scoured through demographic data, personas and keyword planners to determine the optimal keywords for each of your ad groups. You even have a basic understanding of how to match your landing page for your campaign. Think that’s enough to rein in customers for years to come? It’s not.
You still need to write a memorable ad that invites customers to click. A poorly written ad that does not incorporate best practices can come off as spam or simply unappealing.
Writing Google Ads is a nuanced art. Even if your copywriting skills fall well below the titans of your industry, you too can make ads that get click-throughs and results.