Strong marketing content is essential to the success of your brand. However, it’s important that your marketing content is human and personal in order to promote trust in your brand. When you humanize your marketing content, potential customers understand that there are real people behind your brand, setting you apart from your competitors. Here are some tips to help you humanize your marketing content.
1. Share Photos of Your Team
One of the best ways to show your customers that there are real people behind your brand is to show them off! Share photos of your team members around the office looking human. Take photos at events or parties and use funny antics in the office as photo opportunities. You should show your team members together as much as possible to demonstrate that there is a strong team of people behind your brand.
2. Use Emotions
Sharing content that pulls at the heartstrings is a great way to humanize your brand. Use humor to connect with your audience and show a softer side of your brand. Consider using emotional and sentimental content as well, which will help your brand connect with potential customers. Using emotional content rather than dry information will help personalize your brand and demonstrate its human side.
3. Tell Stories
Sharing personal stories about employees and customers can give your brand a more personal touch. A story that relates to your brand or product and features people related to your brand will humanize your brand’s image while entertaining your customers. Telling stories is a great way to show customers that people love your brand without obvious promotion.
4. Celebrate Holidays
Be sure to mention all holidays on your social media. Tell your customers that your team wishes them a happy holiday, demonstrating the real people behind your brand. Don’t just mention the big holidays; mention obscure holidays that fit in with your brand such as National Beer Day. These types of holidays will create buzz around your brand while promoting a fun and whimsical image of your brand.
5. Engage in Conversations
Be sure to share content on your social that will create conversations. When your followers comment on your content, always respond to them to generate a real conversation. Engaging with your customers in this way will show that there is a real person behind your brand that cares about your customers, rather than a robot simply posting ads on a website.
Imageworks, LLC | CT Content Marketing
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