SEO Companies: A major key to the future of your business!
SEO (Search Engine Optimization) is a process which impacts the visibility of your businesses web page using non-paid, organic search engine results. Outbound Marketing has come to a halt, and the vast majority of today's purchase decisions are made via search engine. What does that mean for you? The time is now! Read more to learn 5 valuable ways a company providing SEO services can boost your brand!
Personally, one of my most recent let downs (marketing minds never stop), was over a discussion at my favorite hometown restaurant. I've been coming to this place for years, yet, noticed that the parking lot always has plenty of empty spots for me. Why so empty? An affluent area, great eats, and wonderful management. Hmmm. I then asked Siri (sorry Android users) to look them up online. To everyone elses's surprise other than myself, they did not appear anywhere within the first several pages of Google, Bing, or Yahoo! The goal here? Don't let your business be overlooked.
No website yet? Not ready to talk SEO companies? I'm scaring you off, aren't I? Don't panic! We can help!
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SEO Companies Are Here To Help
A purchase of any type can give a decision maker cold feet. Luckily for you, SEO is an investment in your brand, not a one time purchase with hope for positive return on investment. In this day in age, your website is your #1 spotlight salesman when highlighted accordingly. Enjoy profit? Keep reading.
1. Build Authority. Gain Trust
People trust search engines. Whether they should, whether they shouldn't, they do. Whether searching for the best pizza in town or the most elegant place to purchase a wedding dress, when a user sees your business at the top of their search engine results, you have already taken the first step of drawing them into your sales funnel. For example, if you Google search "CT Web Design Agencies" you will happen to find ImageWorks,LLC as your #1 organic result!
2. Manage Your Online Reputation
You may doubt it, but chances are, there are people on the internet right now talking about YOUR business! The ability to "review" a business is both a wonderful and horrible tool all mixed up into one. Great for the positive, however, the negative stays around for the long haul. Teaming up with SEO Companies to launch a campaign, allows you to gain search engine authority. You're allowing your business and website to present the facts to your audience and create a positive experience before they ever dive into the fishbowl that is "reviews".
3. Develop and Strengthen Your Buyer Personas
"A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data of your existing customers." (HubSpot) After initiating a SEO campaign, you will be able to dive into real time results and customer data. What they are searching for online could impact your next campaign or product release.
4. Compete With the Big Dogs
Massive brands have the overwhelming power of price reduction, mass production, and the list goes on. However, this does NOT mean you cannot compete with them in your area! You may not sell your services to a global audience, yet you CAN dominate your local marketplace. A targeted SEO campaign, built off Buyer Persona's , allows you to place your brand in front of the right people and generate good, qualified leads.
5. An Investment That Doesn't Disappear
As you've heard me say before, the Outbound days are over. Those new mailers you just sent out? They're at the bottom of a recycling bin already. The results from a successful SEO campaign will not disappear overnight, but instead, stick around and continue to have a positive impact on your brand. (Not to say that these campaigns should not be updated regularly)