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5 Reasons Your Business Should be Using Facebook Ads

Posted by Catherine Hatch on Tue, May 22, 2018 @ 09:45 AM

One of the most valuable tools on Facebook available to businesses is the advertising tool. Through Facebook advertising, businesses have the ability to reach Facebook’s 2 billion users. This tool can be valuable to businesses of all types and sizes, as the ads are highly customizable. If your business is not currently using Facebook ads, here are five reasons why you should start using them today.

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Topics: Social Media Marketing, Facebook for Business, Facebook Advertising

Inbound Marketing for Small Businesses: What You Should Know

Posted by Catherine Hatch on Fri, May 18, 2018 @ 09:35 AM

No matter the size of your business, an online presence is essential to its success. Most people shop online, researching and searching for products and services they’re looking to purchase. For this reason, it’s important to have a presence online to ensure that when your potential customers are looking to make a purchase they find you. However, simply having a website is not enough to establish your presence online. That’s where inbound marketing comes in.

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Topics: Inbound Marketing, Inbound Marketing for Small Businesses

How Do Colors Impact Your Branding?

Posted by Catherine Hatch on Tue, May 15, 2018 @ 10:44 AM

When initially marketing your brand, you'll have to make a lot of decisions. You'll need to design a logo, create an outline for your website, and decide on the color scheme that will best represent your brand. When you're making so many decisions at once, choosing colors might seem like a small matter. However, the colors you choose for your brand are an essential part of the message you want to send to your target audience. Therefore, when you choose your colors, you should consider how people react to different colors and color schemes. Marketo has created a handy infographic to help illustrate people's reactions to different colors and how to choose the right color scheme for your brand. Check it out below!

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Topics: web design, branding, colors and branding

How to Find the Best Local SEO Company

Posted by Catherine Hatch on Thu, May 10, 2018 @ 10:05 AM

SEO is an important part of marketing your business. In this day and age, an online presence is crucial to remaining relevant. The best way to have strong SEO on your website is to hire an SEO company. If you’re a smaller business, chances are you’d prefer to work with a local SEO company. We’ve compiled a list of tips to help you find the right SEO company for your business!

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Topics: SEO, Search Engine Optimization, Local SEO, Local SEO Company

How to Use Google to Market Your Business

Posted by Catherine Hatch on Fri, May 04, 2018 @ 02:21 PM

Google is a valuable tool to market your business. Many people do not realize the profitability of using search engines for marketing. However, searchers often have more buying intent than other platforms on which to advertise. For example, advertising on Facebook can hit your exact target audience, but each target is not necessary looking to make a purchase. However, someone searching for products or services on Google is attempting to make a purchase in that moment. Therefore, smart marketers make use of Google when attempting to promote their brand.

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Topics: SEO, PPC, Google Analytics, Google Marketing

What is Inbound Marketing?

Posted by Catherine Hatch on Tue, May 01, 2018 @ 02:58 PM

Inbound marketing is a tactic focused on attracting customers through relevant and helpful content. Successful inbound marketing content adds value at every stage of a customer’s buyer’s journey. Through addressing common problems and educating consumers, inbound marketing helps attract qualified leads that are most likely to make a purchase. Inbound marketing focuses on guiding customers from one stage of the buyer’s journey to the next using expert content.

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Topics: CT Inbound Marketing, Inbound Marketing, what is inbound marketing

6 Tips to Choose a Digital Marketing Agency

Posted by Catherine Hatch on Fri, Apr 27, 2018 @ 10:05 AM

Digital marketing is essential to the marketing strategy of any 21st century business. Without a strong online presence, it is very difficult for companies to find success. For this reason, finding a great digital marketing agency is an important business decision. They will help define your online presence and ensure that your target audience finds your website. With so many different digital marketing agencies out there, it can be hard to pick one. We’ve compiled a list of tips to help you find the right digital marketing agency for your business.

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Topics: digital marketing, Digital Marketing Agency, Choosing a Digital Marketing Agency

Inbound Marketing for Law Firms: What You Should Know

Posted by Catherine Hatch on Tue, Apr 24, 2018 @ 10:07 AM

Inbound marketing is an important strategy to create an online presence for your business. It can help you show up on search engines, build trust in your brand, and establish your business as a leader in your industry. Despite all of the benefits of inbound marketing, many law firms are not taking advantage of this aspect of digital marketing. Law firms who invest in digital marketing will see increased traffic to their sites, an increase in leads, and new clients. Here’s everything you need to know about inbound marketing for law firms.

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Topics: Inbound Marketing, Inbound Marketing for Law Firms

5 Killer Tips for Remarketing Site Visitors

Posted by Catherine Hatch on Fri, Apr 20, 2018 @ 10:00 AM

Remarketing is an important tactic to convert leads. Most people will not make a purchase the first time they visit a website. For this reason, it’s important to get your visitors to come back to your site in order to make a purchase. Remarketing is a great way to get your visitors to revisit your site. It’s especially useful because it can help your business target people who have already showed interest in your business and provided you with contact information. We’ve compiled a list of tips that can help make your next remarketing campaign even more successful.

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Topics: email marketing, Remarketing, Remarketing Tips

The Complete List of Facebook Acquisitions

Posted by Catherine Hatch on Tue, Apr 17, 2018 @ 10:15 AM

Starting out as a small website exclusively for college students, Facebook has grown into a multi-billion dollar company with nearly 2 billion users. Over the years, Facebook has grown, changed, and updated in order to create the best possible experience for its users. During this growth, Facebook acquired various companies, 66 to be exact, for different reasons.

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Topics: Facebook for Business, Facebook

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