Image Works LLC Blog

3 Important Steps To Include In Your Content Marketing Strategy

Posted by James Bye on Wed, Apr 26, 2017 @ 10:21 AM

What is a content marketing strategy? The Content Marketing Instutide defines content marketing as a "strategic marketing approach focused on  creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action" (Source). While there is no exact set of guidelines for creating your brand's content marketing strategy, there are certain things that by including them into your strategy, you are setting yourself and coworkers up to create a more successful campaign. Continue reading to learn about 3 important steps to include in your next content marketing strategy.

Land on the wrong place? Here's some other content creation info you can benefit from!

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Join Our ImageWorks Team!

Posted by Jeffrey Cohen on Mon, Apr 24, 2017 @ 03:05 PM

Job Description:

We are looking for an entry level, highly motivated individual to join our Content Creation Team! This new team member will produce high-quality content that contributes to the overall success of our clients. This role requires competent creative writing skills and attention to detail. Our ideal candidate possesses the ability to educate themselves on client’s products and services and then create optimized, engaging pieces of content to attract, educate, and drive leads from a target market. So, if you’re a team-spirited, skilled and imaginative writer with an eye for detail and a history of offering valuable insight, we’d like to meet you! Previous SEO/Social Media experience a plus, but not required.

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Should I Use Snapchat For Marketing?

Posted by James Bye on Thu, Apr 20, 2017 @ 12:18 PM

Currently over 150 million users make Snapchat even larger than Twitter and this social media powerhouse is going nowhere fast. With over 2.5 billion Snaps passing through the app per day, it's safe to say that there is a world of opportunity for your brand behind these yellow doors. If you're wondering if you should use Snapchat for marketing, you've come to the right place! The team at WebpageFX  put together the infographic below which highlights a handful of Snapchat opportunities and tactics your brand can use to increase reach and heighten engagement. 

Who would've thought that the same mobile app that has countless people taking puppy face selfies would also be one of the most powerful branding tools available!? Using Snapchat for marketing allows you to try out several different ad variations. Snapchat offers 3 different types of ads: Sponsored Lenses, Snap Ads, and Sponsored Geofilters. Below, you will learn about the impressive growth of Snapchat, the trends of it's users, and read encouraging success stories. 

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Tags: Social Media Marketing

How Can Explainer Videos Improve Conversion Rates?

Posted by Jeffrey Cohen on Tue, Apr 18, 2017 @ 10:20 AM

 Online videos have experienced explosive growth in recent years, due in part to the fact that Google's algorithm for search rankings evaluates the amount of time visitors stay on your websites.

Explainer videos are an affordable and effective method for improving conversion rates,  clarifying your product or service, and boosting your sales. 

Continue reading to learn how an explainer video can improve conversion rates for your website.

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Tags: Video Marketing, 2017 Marketing tips, Explainer Videos

What Are the Mistakes to Avoid when Hiring a Web Designer?

Posted by Nicole Cohen on Mon, Apr 10, 2017 @ 11:25 AM
Finding and selecting a web designer suited to help you create a stunning web representation of your business can be a difficult and confusing process for many business owners. There's a variety of options and different factors to consider before deciding to work with a web design company. So what are the mistakes to avoid when hiring a web designer?

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Tags: CT web design

What Are the Business Benefits of Using CRM Software?

Posted by Brandon Choquette on Wed, Apr 05, 2017 @ 03:30 PM

Customer Relationship Management (CRM) software aims to help you maintain and improve your relationship with existing customers, connect with new prospects, and win back former clients.

CRM software helps with the collection, organization, and management of customer information. Whether your business venture is larger or small, you can use a CRM strategy to your advantage.

Continue reading to discover the benefits of using CRM for your business.

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Tags: CRM Sales Tool, CRM Software

Which 2017 Web Design Trends  Boost Conversion Rates? (Infographic)

Posted by James Bye on Fri, Mar 31, 2017 @ 12:45 PM

Each year we take time to look back at the the digital design trends of the previous year, and look forward to what's ahead. Whether its websites  and social media pages or sneakers and high fashion, the content and products that are being placed in front of consumers are all results of the an ever-shifting and rotating pallet of design trends to boost conversion rates. In an increasingly digital world, it's no secret that brands of all sizes both near and far, are constantly competing for consumer attention, support and loyalty.

Luckily for those brands and people like ourselves, the team over at Coastal Creative did some excellent research into the trending patterns of the year and provided an easy-to-digest infographic breakdown. We're almost 4 months into 2017 and they couldn't have been more accurate!

Continue reading to discover which secrets of success you may be missing. Take that old neon outfit out of the storage area, do not be afraid to be BOLD and be sure to always think with the highest level of customization and originality.  Although many of the color schemes may be reminding us of the 80s, the 2017 design trends to boost conversion rates are nothing but progressive.

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Tags: Web Design Trends, Boost Conversion Rates

Quick Tips For Establishing Your Website's Video Content Strategy

Posted by Jeffrey Cohen on Thu, Mar 30, 2017 @ 11:45 AM

Recent trends in video marketing are rapidly altering the way we consume online content; therefore, marketers must step up their games too. In fact, according to a BizReport citation of Brad Jefferson, CEO and cofounder of Animato, "If marketers want to remain competitive next year , they'll need to create videos for every aspect of their business. Video platforms will continue to push the envelope of creativity in video, adding new features and use cases that marketers will need to move on" (Source). Jefferson went on to state that "it's clear that people want to watch more video and by the end of 2016, video is expected to account for 80% of all Internet traffic” (Source).

Of course, Your video marketing strategy plan doesn't need to be super detailed, considering that the performance of your first few videos will suggest which modifications you need to make, however, it's important to know how you will align video content with your company goals. So, we have prepared this post to help you come up with your first video content strategy!

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Tags: Video Marketing, How to Use Video for Marketing

6 Website Mistakes That Drive Away Visitors

Posted by Brandon Choquette on Fri, Mar 24, 2017 @ 10:26 AM
We all know a good web site when we see it, but what exactly makes a website's design "bad?" This post explores a few common web design mistakes to gain a better understanding of what to look for when seeking to create an excellent user-centered website. Designing a new website can be a complex process-- typically there are many ways to approach problems.

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Tags: CT web design, web design mistakes

3 Factors To Consider Before Creating A Facebook Ad

Posted by James Bye on Wed, Mar 22, 2017 @ 10:01 AM

With the vast amount of technology that has been spread among us, it is near impossible to spend much time in your day not being advertised to. From billboards and magazines to pop ups and mobile ads, companies of all sizes are regularly competing for attention. 

Ever since Facebook's infancy they have played a large part in the online advertising market. However, not until recently  was there such active involvement from the largest of global brands to the smallest of local "mom and pop" shops. When people approach me with questions about creating a Facebook ad, the first questions I am asked are, "how much should I spend?" or "how much is this going to cost me?" While these are normal concerns, here's my answer: "You're asking the wrong question."

Due to the many different sized companies that use Facebook for advertising, the ad platform has a system in place to allow advertisers of all budget ranges to take part in the action. Continue reading to learn more about three factors you should consider if you are a small business trying out Facebook Ads for the first time. 

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Tags: Social Media Marketing