Image Works LLC Blog

Why Do Businesses Fail At Inbound Marketing?

Posted by Brandon Choquette on Wed, Jan 18, 2017 @ 02:00 PM

Inbound marketing campaigns involve many moving parts, making it difficult for teams to coordinate in the initial stages.

HubSpot, leading producer of inbound marketing software, have stated in the past that “strategy and process” are the two main contributors to Inbound success.

We can’t help but agree. In our experience, failed inbound marketing campaigns often result from a combination of these mistakes.

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Tags: Inbound Marketing, Obstacles To Success

Should I Design My Own Website? 3 Things You Need To Consider

Posted by James Bye on Mon, Jan 16, 2017 @ 08:54 AM

It's becoming a daily occurrence that more and more services arise giving consumers the ability to design their own logos, websites, business cards and more.  Sounds like a pretty great deal right? No contracts, no upfront costs of hiring a web design team, and you can get it over and done with in no time! While this all may sound cheery and well, when you find yourself wondering, "should I design my own website?", there are several important factors you must take into consideration. In this article we'll cover 3 key elements you need to consider before attempting to design your own website.

Already online? You may find some of the blogs listed below useful as well!

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Tags: web design

How To Create Enticing Blog Titles That Readers Want To Click

Posted by Jeffrey Cohen on Wed, Jan 11, 2017 @ 11:10 AM
So, you've been working diligently on your blog: you put the necessary thought and effort into your blog name, your site title and tagline, and you've even picked a few images to add emotional value to your posts. You take the time to read and re-read your drafts to make sure they address your customer's concerns. But, how do you make sure your blog titles stand out in a saturated market?

Crafting interesting post titles is one sure-fire way to grab a reader's attention and attract followers and visits. So, here's a few tips to keep in mind as you write your next set of blog title ideas for an upcoming campaign.

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Tags: blog titles, blog tips, blog content, blogging, blog planning

How To Humanize Your Social Media Marketing

Posted by James Bye on Fri, Jan 06, 2017 @ 02:15 PM

With a new year and a clean slate for your brand to grow , it's important to think about the marketing efforts you're going to be making in 2017. Online presence is larger and more influencial than ever before. For some, a great deal of time and hope has been spent building this creative platform and now it's time for both the marketer and consumer to capitalize and expand. In the blog below, we'll discuss how to humanize your social media marketing strategy and why it's important for your business.

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Tags: Social Media Marketing

Which Outdated Digital Marketing Strategies Should You Abandon In 2017?

Posted by Brandon Choquette on Wed, Jan 04, 2017 @ 08:00 AM

What's the most challenging aspect of leveraging digital marketing strategies for your business? The constant changes. Unlike other sectors, digital marketers are subject to unexpected updates and industry shifts-- at any time. Worst of all, if you're not quick enough to adapt, your business and livelihood could be at risk-- it's essential that you remain vigilant.

And, it's not just Google that online marketers need to worry about, but also the latest gadget innovations.

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Tags: Keyword Strategy, content marketing strategy, Digital Marketing Trends

Actionable New Years Marketing Resolutions To Improve Your Business

Posted by James Bye on Thu, Dec 29, 2016 @ 03:48 PM

It seems just about everywhere you go this time of year, you hear an abundance of people talking about their New Year's resolutions. It's the same around our office, and hopefully yours as well. When new goals are set, both successes and failures arise from which we can learn from and use to fuel the next. In this blog, we're not talking about the 50lbs we want to lose or the dream car we're hoping for. Continue reading for some actionable New Years marketing resolutions that you and your business can benefit from.

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Tags: Inbound Marketing

What Are The Benefits Of Having An Active Blog?

Posted by Jeffrey Cohen on Wed, Dec 28, 2016 @ 10:05 AM

There is definitely a lot of hype around blogging in recent years. It seems as though we are all hopping online, typing away like madmen, becoming published authors of the digital era, while hoping for more.

We all know that blogging is beneficial for businesses of all sizes, but do you know why?In this post, we dig deep and discuss five benefits of having an active blog.

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Tags: SEO, blog post, CT Inbound Marketing, website traffic, blog

What Are The Basics Of On-Page SEO?

Posted by Jeffrey Cohen on Wed, Dec 21, 2016 @ 11:30 AM

For years Google has kept website administrators and marketers on their toes, as they have unleashed periodical algorithm changes. While some of the larger algorithm updates have forced some businesses to engage in complex site restructuring, there are a few simple tried and true steps you can take to increase your search engine results. Though it can be a frustrating process, with a little effort and some strategizing, you can change how you approach content creation on your site, leading to improved search engine results. In this blog post we will discuss several key elements of basic on-page search engine optimization.

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Tags: SEO, SEO Tips

Holiday Tips For Marketing Your Connecticut Business

Posted by Kelsey Ringuette on Tue, Dec 20, 2016 @ 10:08 AM

For some, the time surrounding the holidays may be used to catch up on some rest and relaxation. For Connecticut business owners, some are currently in their most important weeks of the year and others are busy analyzing and strategizing for the year ahead.  In this article, we'll cover some holiday tips for marketing your Connecticut business allowing 2017 to be a year greater than ever before. 

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Tags: Inbound Marketing

How Do I Improve My Social Media Marketing In 2017?

Posted by James Bye on Mon, Dec 12, 2016 @ 06:23 PM

If you've found yourself wondering, "how do I improve my social media marketing in 2017?", you're onto something great! Social media has made it's mark and claimed an impactful piece of property in the business and advertising landscape.  As the new year quickly approaches, it's important for  your business to be on the forefront of digital marketing trends in order to capitalize and leverage these platforms to grow your brand. In this blog, well take a look at some incoming trends that will help improve your social media marketing in 2017.

Check out some other 2017 trends on the horizon!

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Tags: Social Media Marketing