Image Works LLC Blog

5 Quick Tips for Working With a Web Designer

Posted by Jeffrey Cohen on Tue, Feb 21, 2017 @ 02:10 PM

Working with a web designer can be a difficult process especially if you have never worked on a creative project with another individual in the past.  As professional CT web designers, we’ve completed hundreds of projects for local businesses. In moments of introspection, we’ve considered our working relationship with our clients at ImageWorks, LLC.

We’ve been trying to identify why some projects run smoother than others and ultimately create more successful websites. There is a real art and science involved in getting the best results from your web designer and we thought that it would be valuable to share some tips and tricks that may help should you decide to undertake a web design project for your business.

Continue reading to discover how to get the most from your web designer.

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Tags: CT web design, Web design tips

What are the Top Web Design & UX Trends to Boost Conversions? (Infographic)

Posted by Brandon Choquette on Fri, Feb 17, 2017 @ 11:10 AM

Is your website a powerful marketing tool for your business? Your website has the potential to be a valuable asset and the centerpiece of your marketing efforts. Yet, many business websites end up becoming jumbled and confusing, as marketing managers struggle to find the right balance between providing useful content and an intuitive web experience.

In today's environment of rapidly growing interfaces, UX design has become an increasingly important aspect of web design. Simply put, UX looks at how a person feels when interacting with a website (or any other type of human/device interaction), aiming to provide positive experiences that keep users loyal to the product/brand. While it's true that the effectiveness of a company website is influenced by a variety of factors, a website's success ultimately hinges upon quality user experience.

A website must be easy to navigate, simple to operate, and offer a user some kind of benefit or advantage. Unfortunately, there is no definitive answer to the question, "what makes a great user experience?", so the most important thing to remember when designing web and user interfaces is that you don't have the same perspective as your users.

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Tags: Web Design Trends, UX Design

How Do I Create Blog Titles That Readers Want To Click?

Posted by Brandon Choquette on Fri, Feb 10, 2017 @ 10:30 AM
So, you've been working diligently on your blog: you put the necessary thought and effort into your blog name, your site title and tagline, and you've even picked a few images to add emotional value to your posts. You take the time to read and re-read your drafts to make sure they address your customer's concerns. But, how do you make sure your blog titles stand out in a saturated market?

Crafting interesting post titles is one sure-fire way to grab a reader's attention and attract followers and visits. So, here's a few tips to keep in mind as you write your next set of blog title ideas for an upcoming campaign.

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Tags: blog titles, blog tips, blogging

What Are The Top E-Commerce Website Mistakes To Avoid?

Posted by Brandon Choquette on Wed, Feb 01, 2017 @ 01:00 PM

The popularity of ecommerce sites has grown exponentially in recent years. In the past, online shoppers were likely to be satisfied with an engaging product deal, but now they are also expecting a seamless shopping experience. Unfortunately, even a small error in the buying process can prompt ecommerce site users to abandon their cart and shop elsewhere. We've provided an overview of a few mistakes you should avoid while you are optimizing your website for shoppers, and developing a strategy for long-term success.

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Tags: Ecommerce

How To Know When I Need A Website Redesign

Posted by Kelsey Ringuette on Mon, Jan 30, 2017 @ 09:41 AM

Do you feel like your website is not generating traffic like it used to? You've tried creating more content, adding new keywords and posting more on social media sites. Your traffic can be low for several reasons but the first step you may need to take, can be to simply redesign your website. This article discusses signs that it might be time to redesign your website to better appeal to larger audiences and convert more leads. 

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Tags: responsive websites, Website success

3 Free Social Media Management Tools To Improve Your Marketing

Posted by James Bye on Tue, Jan 24, 2017 @ 03:33 PM

 

Not all businesses have the luxury of an on-demand content creation, social media management, or design staff.  Attempting to manage and grow your company and it's employees on a daily basis is a large undertaking it itself, leaving many brands "social media dashboards" to sit and collect marketing cobwebs. (I hate spiders). More likely than not, you're now hearing on a regular basis about the importance of implementing a strong social media marketing strategy to expand your reach and convert new leads into customers. With the importance of organic social media growth at an all time high, and a cost-per-click amount most likely at the lowest we will ever see it, there is a vast number of opportunities for your business to capitalize on right now! In this blog, we're sharing 4 free social media management tools to improve your marketing efforts and simplify your strategy. 

Who is your ideal customer? If you haven't yet identified your Buyer Personas, click here

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Tags: Social Media Marketing

Visual Marketing Statistics Your Business Should Not Miss Out On

Posted by James Bye on Fri, Jan 20, 2017 @ 02:51 PM

Around our office, it seems as if the first couple weeks of the new year flew right by. We've certainly hit the ground running! Giving ourselves a minute to breathe, we reflected back on the year behind us and soaked in some of the top changes in content strategy in 2016 which led visual marketing to sit amoung our top 3 most important methods for growing your brand this year.  While networking on social media, we came across this excellent infographic put together by Venngage. These statistics give us excellent insite to the marketing world around us and  provide a plethura of knowledge and opportunity for your business. This could be your year! Look below to learn more about how businesses harnesseing visual marketing have met success:

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Tags: content marketing, Inbound Marketing, visual content

Why Do Businesses Fail At Inbound Marketing?

Posted by Brandon Choquette on Wed, Jan 18, 2017 @ 02:00 PM

Inbound marketing campaigns involve many moving parts, making it difficult for teams to coordinate in the initial stages.

HubSpot, leading producer of inbound marketing software, have stated in the past that “strategy and process” are the two main contributors to Inbound success.

We can’t help but agree. In our experience, failed inbound marketing campaigns often result from a combination of these mistakes.

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Tags: Inbound Marketing, Obstacles To Success

Should I Design My Own Website? 3 Things You Need To Consider

Posted by James Bye on Mon, Jan 16, 2017 @ 08:54 AM

It's becoming a daily occurrence that more and more services arise giving consumers the ability to design their own logos, websites, business cards and more.  Sounds like a pretty great deal right? No contracts, no upfront costs of hiring a web design team, and you can get it over and done with in no time! While this all may sound cheery and well, when you find yourself wondering, "should I design my own website?", there are several important factors you must take into consideration. In this article we'll cover 3 key elements you need to consider before attempting to design your own website.

Already online? You may find some of the blogs listed below useful as well!

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Tags: web design

How To Humanize Your Social Media Marketing

Posted by James Bye on Fri, Jan 06, 2017 @ 02:15 PM

With a new year and a clean slate for your brand to grow , it's important to think about the marketing efforts you're going to be making in 2017. Online presence is larger and more influencial than ever before. For some, a great deal of time and hope has been spent building this creative platform and now it's time for both the marketer and consumer to capitalize and expand. In the blog below, we'll discuss how to humanize your social media marketing strategy and why it's important for your business.

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Tags: Social Media Marketing