There are countless CMS options to choose from when building your website, leaving many companies unsure which direction to take. After all, aren’t they pretty much all the same? Actually, different CMS’s have very different capabilities, creating vastly different websites and user experiences. For the best possible design, optimal functionality, and the best experience for you, the user, consider Wordpress. Wordpress is a vastly popular option for building websites, and for good reason. If your business is looking to rebuild its website, check out the reasons below to consider doing so in Wordpress.
1. Cutting Edge Technology
WordPress regularly updates its system for security, support, and overall effectiveness. These updates ensure that your website will always be running on the most advanced security and technology available. Regular updates to your CMS mean that your website will always be on the cutting edge. When your website takes advantage of the latest technology, you will never fall behind your competitors and will show your customers that you’re always looking to improve.
2. Opportunity for Growth
WordPress has an extremely large variety of plugins to help customize your site. You can add forms to your site, ecommerce, a gallery, and much more. These plugins allow you to bring functionality to your website without any knowledge of coding. This allows you to continue to add functionality to the site as you decide to add more things for your clients to do, or to streamline your own operations by automating registrations, e-commerce, document management, and many other functions.
WordPress is extremely easy to learn and use, even for people with limited computer experience. The various tabs and functions are clearly labeled and come with instructions, making the system quite intuitive. All formatting and difficult applications are done for you, meaning you can create your content and let WordPress do the rest. When you use a Wordpress site, you can feel confident that you can make changes and updates yourself, rather than calling your web design company for small edits. Not only will this user friendliness give you more control over your website, but it will allow you to experiment with different ideas you might want to try out on your website.
4. SEO (Search Engine Optimization)
Search engines love WordPress sites. They have clean and simple layouts with well-structured content that is easy to understand and evaluate. Using WordPress will improve your site’s search rankings because search engines will easily pick out keywords and understand your content. Additionally, WordPress has tools that evaluate each page of your content in order to properly optimize these pages for search engines.
5. Attractive, Professional Design
The themes that you can use through WordPress will make your website look like a professional brand. These designs look clean, professional, and attractive. The themes are very customizable, making your website unique while maintaining its professional look.
6. Large Community
It is estimated that 31% of all sites that have a CMS are WordPress sites, which is a very large proportion considering the number of CMS’s to choose from. Therefore, WordPress users make up a very extensive community. It facilitates groups that will help you learn about WordPress and answer any questions you might have. Because there are so many WordPress users, any issues you might be having will likely have easy solutions on Google. Using a WordPress site will make you part of a large community that will improve your user experience. The Wordpress code base is open source, meaning you own your copy of it. If you decide to move your website or hire a new web design company, you will have your own copy of your website’s code to avoid any issues.
ImageWorks, LLC | CT Web Design
Our custom CT web design solutions are built around your individual needs, and focused on your specific messaging, functionality, and inbound lead generation needs in mind. Our state of the art knowledge and continuous research and development efforts always take advantage of the newest technologies, insuring your project will be cross platform compatible, mobile ready, and easy to use.
Over 20 years and a thousand projects, we have continually improved our process for understanding your business, defining your goals, performing a competitive analysis, translating your message to a compelling website, and integrating calls to action. This one-of-a-kind approach and unparalleled level of experience leads to the creation of new business and measurable marketing results.