Planning for a website redesign is certainly enthralling, but also equally overwhelming. Redesigning a website is a complex process, so selecting the correct agency for your business can be a difference-maker in your results.
With a multitude of factors to consider, it is important to have a defined list of expectations and criteria. To assist you with this, you can explore these six tips concerning the selection of a web design agency for your next project.
Consider Services Beyond Web Design
There is a multitude of website design companies for you to choose from. When you plan for a website design or redesign project, it is essential to search for a company that offers integrated services to fully support your digital needs. Having a single company provide strategy, design, development and Inbound marketing services will help your business to stay organized. Additionally, it allows your business to establish a more comprehensive, effective Internet presence, as the company will fully understands your goals and can develop a cohesive, integrated strategy to achieve them.
Research Responsive Website Design & Development Experience
Responsive design is the standard for websites these days, so you should select an agency that has reputable experience, crafting and developing responsive websites. Initially, creating a custom responsive site will cost more, but it will immediately benefit your brand and your audience, helping to provide them with a seamless visual experience. Ask any potential agencies for examples of responsive sites they have built, and practice using them on your mobile device, so you can confirm the integrity of their work.
Select a Content Management System
With so many content management systems to choose from, it can be difficult to decide which will be the best for your business. If possible, you want to choose an agency that can help guide you towards a content management system that will meet your needs in both the present and future.
Without a CMS, your content may be scattered throughout the organization, resulting in contributors creating similar or duplicate content in many different formats; however, with a CMS, your content is consolidated into one powerful repository, enabling content sharing among co-workers.
Note: You should make sure that you understand which content you can customize on your website, as well as who will own the website if you no longer work with the agency in the future.
Evaluate Designs Beyond The Visuals
Sure, there are a ton of agencies that can develop jaw-dropping, gorgeous websites; however, the challenge is designing stunning websites that are also aligned with SEO best practices, and offer a great user experience (UX).
Plan for Content Development
Look for a web design agency that understands and develops strong content, which aligns with your UX, search engine optimization, and marketing goals. After selecting a company, your agency should also have the capability to produce additional content for ongoing readership- whether it be blog posts, infographics, videos or more.
Know Who Is Doing the Work
You would be surprised with the number of agencies who outsource work. Outsourcing can turn out fine; however, outsourcing can create inconsistency in terms of process, talent and relationships. Find out if the business you are interested in has the full project team in-house and also ask when they can begin your project- this will help to ease your mind, knowing that you are hiring the team they are proposing to be.