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7 Essential Elements Of An Effective E-commerce Website

Posted by Kelsey Ringuette on Wed, Jun 29, 2016 @ 12:30 PM

Your e-commerce website is the first interface between the customer and the seller as well as the perceived image of your business. This means that your website is the outlet customers use to directly buy your products and services  online. Simply put, you need an e-commerce website that peaks prospects' interest and is simple to navigate. Therefore, if it isn’t designed creatively and user-friendly, it won’t attract visitors and engage those visitors enough to increase brand awareness and keep them coming back. Without possessing the essential elements an e-commerce website needs, you'll be losing sales opportunities and successful profitability. Read this article to learn about the essential elements to ensure and effective e-commerce website. 

Ecommerce website

Descriptive Product Titles

Title the product that appeals to your target audience. Make sure the titles are descriptive and unique so the products stand out from other businesses that may offer similar items. This boosts your website's SEO helping customers find your products over your competitors. 

Detailed Product Descriptions

It's one thing to label the product but a detailed description will also help people learn more about each product that ultimately persuades them to purchase when they realize the qualities you offer. It's important that the description isn't too long but is detailed enough to highlight the specific qualities that make the product unique. You should also utilize this element to implement effective keywords that will make finding your products easier as they rank higher on search engines. 

Creative CTA Buttons 

Your call to action buttons are a vitally important part of your website.  A great CTA button can direct users, get them to take a desired action, improve conversion rates, and ultimately improve your lead generation. To create a succsessful CTA button you'll need proper placement on the website, simple but colorful design that matches your website theme, catchy text, and lastly, making the button mobile friendly. Let your users take action when they are happy with the information they read and utilizing CTAs will allow you to achieve that. When you think strategically and creatively you'll ensure that your CTA is successfully achieving the objective.

Reviews And Testimonials

Every business will explain their products and services as the best so people need information from other customers that describe the pros and cons to help further the decision making process. Reviews and testimonials are essential to your e-commerce website to help prospects decide if you are a trustworthy business that offers high quality products and services from other consumers. According to Search Engine Land, nearly 9 in 10 consumers have read online reviews to determine the quality of a local business, and 39% do so on a regular basis. 

The problem with having reviews on your product pages is that the section may only have a few reviews, which makes people think twice about purchasing. To resolve this issue, send them an email asking for feedback about the product immediately after purchase. Many customers feel that this feedback request is another part of the buying process and will be more likely to fill out the feedback form ensuring that your review section is full.

Social Media Integration

As social media takes over the online world, it becomes an essential element for an e-commerce website to be successful. Add social media icons on the top of the page that are appealing to click by making them large enough to see without overwhelming the other elements on the page.  Social media buttons provide friends and followers with social proof, which may result in increased purchases of the same item and may also increase traffic on your website which will help in increase in overall sales, quite apart from the particular product which has been shared (Source). 

Display Cost Savings 

People like to save money, it's as simple as that. Displaying discounts or a sales page that also displays the of savings, will encourage people to purchase the discounted product. Not only will they want the discounted product but they'll be excited to know how much they saved from their purchase. 

Implementing Product Videos

Sometimes, seeing is believing. Therefore, adding videos that describe the products will intrigue customers that prefer a visual touch to purchasing online. According to Hubspotincluding video  can increase conversion rates by 80% also after watching a video, 64% of users are more likely to buy a product online. These videos are essential to help customers gain a better understanding of how a product looks as well as the functionality.

ImageWorks, LLC | Enhancing E-Commerce Websites

As a CT e-commerce solutions leader, ImageWorks has been providing state of the art on-line shopping services for over a decade. One of the few Web development companies that can offer and array of solutions including OS/Commerce, Magento, BravoCart, Zen Cart, UberCart, Volusion, and many others. Because navigation of the e-commerce landscape can be extremely complex, our solutions starts with our team working with you and your team in a group setting so that everyone fully understands the unique requirements of your specific e-commerce development project.

Check out the free marketing self assessment tool to see if you are doing enough to bring new customers to your organization. 

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Topics: Website success, Ecommerce

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