From Seth's Blog: "A meatball sundae is the unfortunate result of mixing two good ideas. The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on. The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited. The challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website. This classic book explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them." For anybody who has ANYTHING at all to do with marketing, this is a must read. After you've read it, you won't have any more excuses about not understanding new media! Now shut up and sell. Jeffrey

Jeffrey Cohen is the director of New Business Development at ImageWorks, LLC in Vernon, CT. ImageWorks has been providing state of the art web development solutions for 10 years. ImageWorks can provide web solutions for both large and small companies. Visit our portfolio on our website. If you have any web design, development, hosting or internet marketing needs including myspace design, marketing and BLOG design, we can assist. For help with web issues or to leave a reply to this blog post, contact Jeffrey at JCohen@ImageWorksLLC.com.