Of all the obstacles that can stall your Web Design project, (and there are quite a few...) the thing that seems to prevent Web projects from moving forward the most is content creation. As a CT Web design company, we have some tips for those of you who want to write your own Web copy.
The process of writing for your own Web site doesn't have to be complicated; you don't have to be a word smith to write effective web copy. We can assume you already have the knowledge base and passion, you just need some focus and organization. Here are some Best Practices for the do-it-yourselfers out there:
Organize Your Content
Every Web site needs basically the same things. A company history, your products and services, and your unique selling proposition. So with this in mind, start a folder with the goal of each of your Web pages in mind, and start putting together your thoughts. Start each section with the "big-picture" in mind, and work on the details as you write. Starting with a title often helps if you get stuck.
Write with Search Engine Optimization in mind
If you are evetnually trying to be found by the search engines, it's helpful to include the key words and phrase you want to be found under when people are searching for you. So, if you want to be found under "CT Web Design" like us, the text should include the phrase.
A Little Bit of Discipline Goes a Long Way
Finding somewhere with a little peace and quiet and without all the distratcitons you might normally have can expedite the writing process tremendously. Try just setting 15 minutes a day aside to write your content, and you'll be surprised to find how quickly things can come together.
Progress, Not Perfection.
In the beginning, try not to focus on every word or punctuation mark. There will be plenty of time to proof and change grammar. Remember...It's the Web!!! - You can change anything you want whenever you want. Your site is a living and breathing document, so don't get caught up in perfection. It will only delay your project!
And, in the end, if writing just isn't your "thing", it's always OK to ask for help. So if your plate is already full and you'd like to find out some otpions for moving things forward, give us a call at 860-647-7725 to see how we can help.
Don’t be too proud to ask for help.
What's the biggest hindrance to website owners writing their own content? Time.
If your plate is already full and you'd like some assistance with your web content writing, give us a call today to discuss your needs and how we can help.
Interested in finding out what other things you need to know BEFORE you start your new Web site project? Click here for a free checklist of questions to answer now.