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Lead Generation Techniques from an Inbound Marketing Agency

Posted by Kristina Chester on Wed, Jan 30, 2013 @ 01:27 PM

It's a Brave New World

ImageWorks understands that customers are the lifeblood of businesses. More customers means more revenue and better business. So what would be the best way to generate more leads for your company? Well, you have many tactics to choose from including: direct mail, cold calling, radio advertising, referral programs and so many more. Some, if not all of these methods can be costly or worse, ineffective. Over the past decade, companies have learned that one of the easiest, and most cost effective ways to generate leads, is simply going online. Generating leads online using inbound marketing techniques can change your sales and marketing processes drastically. In fact, using lead generation techniques instead of other marketing methods can benefit your company. Sales teams find their work easier; it saves them time and allows them to establish credibility, trust, and dedication to each lead earlier in the communication process. So you want to start generating leads online?

Here are a few lead generation techniques worth knowing.


Online NetworkingPinterest

Social Media has become one of the most popular and widely used lead generation techniques there is. It's important that you get your business out into the world. Get a Facebook, Twitter, LinkedIn, and especially a Pinterest for companies that rely on visual images to boost leads. Link articles that hold relevance to you and the services that your company offers. Show the consumer why your product has value and most importantly build a relationship. Social media can increase networking as it has a wider reach to consumers and can even generate leads at a faster rate than other avenues. 


eBooks and White Papers

eBooks aren't just for writers of fiction and so on. Businesses everywhere are discovering the hidden value in writing one themselves. eBooks and whitepapers are a powerful tool for lead generation because it offers you the chance to really market your services. They are one of the best ways to establish credibility, reputation, and expertise for your business, and can even be distributed right from your website. It's a great way to boost SEO, and increase your customer base. eBooks don't have to be long in fact it may even engage your customer more if it's short, clear, concise, and to the point!


The Power of Blogging

Blogging is a content marketing tactic that is on the rise.  The blogophere has a vital role when it comes to lead generation. Blogging is one of the key drivers of leads to your webInternet Marketingsite. Why? Blogs are unique in the fact that they are simple, informative, and can be jam packed with keywords that are searchable on any search engine. Customers search, they find you, and that can draw in a lot of prospective consumers right to your web page. The possibilities are endless with blogging because the more you blog the more you can increase the traffic to your website. You can even promote your blogs on your social media pages to cast an even wider net for leads.




Interested in learning more about inbound and internet marketing? Download our FREE eBook for more complete details!


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Topics: Lead Generation, Social Media Marketing, internet marketing tips, Web Marketing, Facebook, Blog Posts, Business Blogging

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