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Inbound Marketing vs. Outbound Marketing (Infographic)

Posted by Jeffrey Cohen on Fri, Sep 20, 2013 @ 12:09 PM

Marketing has evolved over the years, thanks to the internet. Now, people are turning to the web to find, research, and buy products, especially since it's all at their convenience. Even marketers are changing as they no longer have to rely solely on traditional advertising like billboards, commercials, direct mail or telemarketing to reach consumers about their products and services.

Inbound marketing is a great way to market your business. It can save you money, reach a larger audience, and convert more leads into customers. It replaces the one way communication of outbound marketing with two way communication (thanks to social media and blogs) that really allows you to connect and interact with your consumers. This forms a relationship between your company and the consumer that can add value to your business. The focus shifts from buying prospective clients to earning a person's attention through social media, and creative content like videos, blogs, vlogs, infographics, guides, white papers, eBooks, and more. Below are some interesting inbound marketing statistics you may not have known!

  • Companies that spend more than 50% of their lead generation budget on inbound marketing report a significantly lower cost-per-lead.

  • B2B companies that blog generate 67% more leads per month than those who do not blog.

  • Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate.

  • 20% of users' time is spent surfing the Internet on content-led websites.

  • 60% of consumers are more likely to be on the lookout for products when looking at content marketing.

  • 68% of consumers are likely to spend time reading content from a brand they are interested in.

  • 60% of consumers feel more positive about a company after reading custom content on its site.

  • 90% of consumers find custom content useful, and 78% believe that organizations behind the content are interested in building good relationships.

It's all about attracting visitors to you. Inbound marketing is informative, often times giving the consumer the valued research they have been searching for. This makes visitors more likely to buy products or services from your company. Still not convinced to make the switch to inbound marketing from your traditional marketing campaign? Take a look at this infographic from Voltier Digital which compares inbound and outbound marketing strategies.



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Topics: internet marketing tips, Inbound Marketing, inbound marketing lessons, Outbound Marketing, inbound marketing blog, inbound marketing tips

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