By now, I'm sure you know about the immense power of inbound marketing. It has proven itself time and time again when it comes to increasing sales, traffic, and leads. Although inbound was designed to attract more prospects to your online presence, a great inbound marketing strategy can do so much more. With the right methods you can improve your businesses' credibility, brand awareness, engagement, and even your value to your customer.

How does inbound achieve these goals? It's time to put your knowledge of the inbound marketing basics to the test! Feel free to post your scores below!

1. Why should companies switch to inbound marketing strategies?
   
   

   a. Lower cost per lead
   
   b. Improved marketing ROI
   
   c. Attract potential customers
   
   d. Increased lead generation
   
   e. All of the above
   
   

2. Which of the following is NOT a tactic for inbound marketing?
   
   

   a. SEO
   
   b. Blogging
   
   c. Social Media
   
   d. Analytics
   
   e. None
   
   f. They all are
   
   

3. True or False: Inbound marketing generates more leads than traditional marketing.
   
   

   a. True
   
   b. False
   
   

4. Finish this sentence...A CTA is:
   
   

   a. An image or line of text that prompts your visitors, leads, and customers to take action.
   
   b. Often reffered to as a button.
   
   c. A link to an offer.
   
   d. Creative, colorful, and visually appealing.
   
   e. All of the above.
   
   

5. True or False: Inbound marketing increases website traffic.
   
   

   a. True
   
   b. False
   
   

6. Which of these are vital to conversion strategies?
   
   

   a. Call-to-actions, offers, and landing pages.
   
   b. Social media, networking, and content creation
   
   c. SEO, blogging, and website traffic
   
   d. All of the above
   
   

7. Which of the following is most important in terms of SEO?
   
   

   a. Keywords
   
   b. Heading
   
   c. Meta Description
   
   d. Page Title
   
   

8. True or False: Inbound marketing is measurable.
   
   

   a. True
   
   b. False
   
   

9. True or False: Inbound marketing costs less and outbound marketing.
   
   

   a. True
   
   b. False
   
   

10. True or False: Inbound marketing is can be visual.
    
    

    a. True
    
    b. False

Answer Key:

1. e 2. f 3. a 4. e 5. a 6. d 7. a 8. a 9. a 10. a

So how did you do?! Learn anything, or ace it? Let us know how you did, or gear up for another assessment with our FREE marketing grader!