What is Content Marketing?
Content marketing has become a great way to provide free content to customers in exchange for their attention. In fact content marketing has become such a popular option that 90% of organization market with content.
Basically, the goal of content marketing is to attract and retain customers by consistently creating and publishing relative, original, and creative content. Content can come in many different forms, like: blog articles, infographics, videos, podcasts, white papers, eBooks, and (many) more. By providing this information about your products and services to your prospective customers, they may in turn reward you with their business and loyalty.
Did you know?
- 20% of Internet users’ online time is spend on content
- 68% of people spend time reading about brands that interest them
- 57% read content marketing information at least once a month
- 80% of people appreciate learning about a company through custom content
Content marketing on average costs 62% less than traditional marketing tactics. It can also improve your SEO, help your company get discovered (through social sharing), offer promotional opportunities, and help people making important purchasing decisions. Interested in learning more about content marketing? The following infographic from Demand Metric outlines why your business needs content marketing, and how to get started!